{
  "study": "CRM Price Index, October 2026",
  "slug": "crm-price-index-october-2026",
  "compiled": "2026-10-26",
  "currency": "USD",
  "method": {
    "prices": "US list prices in USD from each vendor's own pricing page, as recorded in the Scalry pricing guide named per vendor (each guide states the page and the date it was checked). HubSpot Sales Hub was re-fetched on 2026-10-26 because its page shows two unlabelled prices.",
    "monthly": "Price per month when billed month to month.",
    "annual": "Annual billing expressed as a monthly equivalent (yearly price / 12 where the vendor quotes a yearly total).",
    "entry_tier": "The cheapest paid plan that includes a sales pipeline (deal or opportunity stages). Free plans are reported separately and are not used in the entry-tier rankings.",
    "growth_tier": "The cheapest plan the vendor's own page positions for automation: the first plan listing automated workflows or email sequences beyond basic task rules. Where a vendor's plans differ only by capacity, the growth tier is the same plan as the entry tier.",
    "plan_selection": "For each team size the cheapest plan in the tier list that allows that many users is chosen. Seat minimums and seat buckets are applied. A team size with no published plan is reported as not available.",
    "excludes": "Taxes, promotional or negotiated discounts, add-ons, usage (calls, SMS, email credits, AI credits beyond the allowance), contact-tier upgrades, and one-time fees (one-time fees are recorded per vendor but not added to monthly cost)."
  },
  "team_sizes": [1, 3, 10, 25],
  "vendors": [
    {
      "name": "Scalry",
      "post": "how-much-does-a-crm-cost-pricing-models-explained",
      "source_url": "https://scalry.com/pricing",
      "checked": "2026-10-26",
      "source_note": "Scalry's own live plans (Starter, Pro, Scale; monthly and yearly prices) as configured in its billing system on 2026-10-26. No plan sets a seat limit.",
      "billing_model": "flat",
      "free_plan": null,
      "plans": {
        "Starter": {"pricing": "flat", "monthly": 29, "annual": 24.17, "annual_total": 290, "max_users": null, "note": "CRM, pipeline, automation, booking, forms, funnels, cold email outreach"},
        "Pro": {"pricing": "flat", "monthly": 79, "annual": 65.83, "annual_total": 790, "max_users": null, "note": "Adds workflows, reports, tasks, social and the AI studio"},
        "Scale": {"pricing": "flat", "monthly": 199, "annual": 165.83, "annual_total": 1990, "max_users": null, "note": "Same features as Pro with 6,000 monthly AI credits instead of 2,000"}
      },
      "entry_tier": ["Starter"],
      "growth_tier": ["Pro"],
      "one_time_fees": null,
      "uncertain": null,
      "notes": "No LinkedIn automation and no power or predictive dialer."
    },
    {
      "name": "GoHighLevel",
      "post": "gohighlevel-pricing-explained",
      "source_url": "https://www.gohighlevel.com/pricing",
      "checked": "2026-10-25",
      "billing_model": "flat",
      "free_plan": null,
      "plans": {
        "Starter": {"pricing": "flat", "monthly": 97, "annual": 80.83, "annual_total": 970, "max_users": null, "note": "Unlimited contacts and users, 3 sub-accounts, all core features"}
      },
      "entry_tier": ["Starter"],
      "growth_tier": ["Starter"],
      "one_time_fees": null,
      "uncertain": null,
      "notes": "Email, phone, SMS and AI Employee are billed by usage on top."
    },
    {
      "name": "Keap",
      "post": "keap-pricing-explained",
      "source_url": "https://keap.com/pricing",
      "checked": "2026-10-26",
      "billing_model": "base_plus_seats",
      "free_plan": null,
      "plans": {
        "Keap": {"pricing": "base_plus_seats", "monthly": 299, "annual": 249, "annual_total": 2988, "included_users": 2, "extra_user_monthly": 39, "extra_user_annual": 39, "max_users": null, "note": "One plan; starting price covers 2 users and 1,500 contacts"}
      },
      "entry_tier": ["Keap"],
      "growth_tier": ["Keap"],
      "one_time_fees": "$500 implementation package, required",
      "uncertain": "Extra users are listed at $39 a month; the page does not give a separate annual-billing rate, so $39 is used for both.",
      "notes": "Contacts above 1,500 are priced in a calculator."
    },
    {
      "name": "ClickFunnels",
      "post": "clickfunnels-pricing-explained",
      "source_url": "https://www.clickfunnels.com/pricing",
      "checked": "2026-10-26",
      "billing_model": "flat_with_seat_caps",
      "free_plan": null,
      "plans": {
        "Launch": {"pricing": "flat", "monthly": 97, "annual": 81, "max_users": 2, "note": "10,000 contacts"},
        "Scale": {"pricing": "flat", "monthly": 197, "annual": 164, "max_users": 5, "note": "75,000 contacts"},
        "Optimize": {"pricing": "flat", "monthly": 297, "annual": 248, "max_users": 10, "note": "150,000 contacts"},
        "Dominate": {"pricing": "flat", "monthly": null, "annual": 499.75, "annual_total": 5997, "max_users": 20, "note": "Annual only, 400,000 contacts"}
      },
      "entry_tier": ["Launch", "Scale", "Optimize", "Dominate"],
      "growth_tier": ["Launch", "Scale", "Optimize", "Dominate"],
      "one_time_fees": null,
      "uncertain": null,
      "notes": "A funnel builder with CRM pipelines; plans differ by capacity and team-member caps. No published plan above 20 team members."
    },
    {
      "name": "Pipedrive",
      "post": "pipedrive-pricing-explained",
      "source_url": "https://www.pipedrive.com/en/pricing",
      "checked": "2026-10",
      "source_note": "US list prices. Pipedrive's pricing page shows lower prices to visitors in some other regions; the US figures were confirmed against saascrmreview.com (checked 2026-07-15) and saasswitcher.com (checked 2026-09-14).",
      "billing_model": "per_seat",
      "free_plan": null,
      "plans": {
        "Lite": {"pricing": "per_seat", "monthly": 24, "annual": 14, "max_users": null},
        "Growth": {"pricing": "per_seat", "monthly": 49, "annual": 39, "max_users": null, "note": "Automations and nurturing sequences, bulk email"},
        "Premium": {"pricing": "per_seat", "monthly": 79, "annual": 59, "max_users": null},
        "Ultimate": {"pricing": "per_seat", "monthly": 99, "annual": 79, "max_users": null}
      },
      "entry_tier": ["Lite"],
      "growth_tier": ["Growth"],
      "one_time_fees": null,
      "uncertain": null,
      "notes": "Add-ons from $13.33 (Campaigns) to $41 (Web Visitors) a month."
    },
    {
      "name": "HubSpot Sales Hub",
      "post": "hubspot-free-crm-limits",
      "source_url": "https://www.hubspot.com/pricing/sales/starter",
      "checked": "2026-10-26",
      "billing_model": "per_seat",
      "free_plan": {"max_users": 2, "note": "Free for up to 2 users"},
      "plans": {
        "Starter": {"pricing": "per_seat", "monthly": 20, "annual": 20, "discount_unknown": true, "max_users": null, "note": "Page also shows 'starts at $7' as a new-customer offer"},
        "Professional": {"pricing": "per_seat", "monthly": 100, "annual": 90, "max_users": null},
        "Enterprise": {"pricing": "per_seat", "monthly": 150, "annual": 150, "discount_unknown": true, "max_users": null, "note": "Only one figure shown"}
      },
      "entry_tier": ["Starter"],
      "growth_tier": ["Professional"],
      "one_time_fees": "$1,500 Professional onboarding, $3,500 Enterprise onboarding, required",
      "uncertain": "The page shows $7 and $20 for Starter and $90 and $100 for Professional without labelling which is annual. The index uses $20 for Starter on both billing options (the $7 figure is a new-customer offer) and treats $90 as the annual and $100 as the monthly Professional rate.",
      "notes": "Starter lists up to 50 workflows with restricted triggers; branching workflows are on Professional."
    },
    {
      "name": "Zoho CRM",
      "post": "zoho-crm-pricing",
      "source_url": "https://www.zoho.com/crm/zohocrm-pricing.html",
      "checked": "2026-10-26",
      "billing_model": "per_seat",
      "free_plan": {"max_users": 3, "note": "Up to 3 users and 5,000 records"},
      "plans": {
        "Standard": {"pricing": "per_seat", "monthly": 20, "annual": 14, "max_users": null},
        "Professional": {"pricing": "per_seat", "monthly": 35, "annual": 23, "max_users": null, "note": "Zoho labels it 'Automation and AI'"},
        "Enterprise": {"pricing": "per_seat", "monthly": 50, "annual": 40, "max_users": null},
        "Ultimate": {"pricing": "per_seat", "monthly": 65, "annual": 52, "max_users": null}
      },
      "entry_tier": ["Standard"],
      "growth_tier": ["Professional"],
      "one_time_fees": null,
      "uncertain": null,
      "notes": "Excludes local taxes."
    },
    {
      "name": "Bigin by Zoho",
      "post": "bigin-by-zoho-pricing",
      "source_url": "https://www.bigin.com/pricing",
      "checked": "2026-10-25",
      "billing_model": "per_seat",
      "free_plan": {"max_users": 1, "note": "1 user, 500 records, 1 pipeline"},
      "plans": {
        "Express": {"pricing": "per_seat", "monthly": 9, "annual": 7, "max_users": null, "note": "3 pipelines, 30 automations"},
        "Premier": {"pricing": "per_seat", "monthly": 15, "annual": 12, "max_users": null, "note": "5 pipelines, 50 advanced automations"},
        "Bigin 360": {"pricing": "per_seat", "monthly": 21, "annual": 18, "max_users": null}
      },
      "entry_tier": ["Express"],
      "growth_tier": ["Premier"],
      "one_time_fees": null,
      "uncertain": "Prices differ by country and the page is unclear about whether local taxes are included.",
      "notes": null
    },
    {
      "name": "Freshsales",
      "post": "freshsales-pricing-explained",
      "source_url": "https://www.freshworks.com/crm/pricing/",
      "checked": "2026-10-25",
      "billing_model": "per_seat",
      "free_plan": null,
      "plans": {
        "Growth": {"pricing": "per_seat", "monthly": 11, "annual": 9, "max_users": null, "note": "Pipeline and basic workflows"},
        "Pro": {"pricing": "per_seat", "monthly": 47, "annual": 39, "max_users": null, "note": "Sales sequences, contact scoring, territories"},
        "Enterprise": {"pricing": "per_seat", "monthly": 71, "annual": 59, "max_users": null}
      },
      "entry_tier": ["Growth"],
      "growth_tier": ["Pro"],
      "one_time_fees": null,
      "uncertain": null,
      "notes": "The pricing page lists no free plan in October 2026."
    },
    {
      "name": "monday CRM",
      "post": "monday-crm-pricing",
      "source_url": "https://monday.com/crm/pricing",
      "checked": "2026-10-26",
      "billing_model": "per_seat",
      "free_plan": null,
      "seat_buckets": [3, 5, 10, 15, 20, 25, 30, 40, 50, 100, 200],
      "plans": {
        "Basic": {"pricing": "per_seat", "monthly": 18, "annual": 12, "max_users": null, "note": "1,000 contacts and deals"},
        "Standard": {"pricing": "per_seat", "monthly": 25, "annual": 17, "max_users": null, "note": "250 automations a month"},
        "Pro": {"pricing": "per_seat", "monthly": 41, "annual": 28, "max_users": null, "note": "25,000 automations a month"}
      },
      "entry_tier": ["Basic"],
      "growth_tier": ["Standard"],
      "one_time_fees": null,
      "uncertain": "The final price depends on billing country and is shown at checkout.",
      "notes": "Seats are sold in buckets with a 3-seat minimum."
    },
    {
      "name": "Close",
      "post": "close-crm-pricing-explained",
      "source_url": "https://www.close.com/pricing",
      "checked": "2026-10-25",
      "billing_model": "per_seat",
      "free_plan": null,
      "plans": {
        "Solo": {"pricing": "per_seat", "monthly": 19, "annual": 9, "max_users": 1, "note": "10,000 leads, no workflows"},
        "Essentials": {"pricing": "per_seat", "monthly": 49, "annual": 35, "max_users": null, "note": "No workflows"},
        "Growth": {"pricing": "per_seat", "monthly": 109, "annual": 99, "max_users": null, "note": "Workflows, power dialer, bulk email"},
        "Scale": {"pricing": "per_seat", "monthly": 149, "annual": 139, "max_users": null}
      },
      "entry_tier": ["Solo", "Essentials"],
      "growth_tier": ["Growth"],
      "one_time_fees": null,
      "uncertain": "The page shows two unlabelled prices per plan; its FAQ says annual plans are discounted, so the lower figure is taken as annual.",
      "notes": "Calling (about $0.02 a minute), numbers and SMS are billed on top."
    },
    {
      "name": "folk",
      "post": "folk-crm-pricing",
      "source_url": "https://www.folk.app/pricing",
      "checked": "2026-10-25",
      "billing_model": "per_seat",
      "free_plan": null,
      "plans": {
        "Standard": {"pricing": "per_seat", "monthly": 30, "annual": 24, "max_users": null},
        "Premium": {"pricing": "per_seat", "monthly": 60, "annual": 48, "max_users": null, "note": "Deals, email sequences, API"}
      },
      "entry_tier": ["Standard"],
      "growth_tier": ["Premium"],
      "one_time_fees": null,
      "uncertain": null,
      "notes": "Enterprise from $80 a member a month annually."
    },
    {
      "name": "Attio",
      "post": "attio-pricing-explained",
      "source_url": "https://attio.com/pricing",
      "checked": "2026-10-25",
      "billing_model": "per_seat",
      "free_plan": {"max_users": 3, "note": "Up to 3 seats, 3 objects, 50,000 records"},
      "plans": {
        "Plus": {"pricing": "per_seat", "monthly": 44, "annual": 35, "max_users": 10},
        "Pro": {"pricing": "per_seat", "monthly": 99, "annual": 79, "max_users": null, "note": "Call intelligence and sequences"}
      },
      "entry_tier": ["Plus", "Pro"],
      "growth_tier": ["Pro"],
      "one_time_fees": null,
      "uncertain": "Attio's page does not make clear which plans include workflows; Pro is used as the growth tier because it is the first plan with sequences.",
      "notes": "Plus is capped at 10 seats."
    },
    {
      "name": "Copper",
      "post": "copper-crm-pricing",
      "source_url": "https://www.copper.com/pricing",
      "checked": "2026-10-25",
      "billing_model": "per_seat",
      "free_plan": null,
      "plans": {
        "Basic": {"pricing": "per_seat", "monthly": 29, "annual": 23, "max_users": null, "note": "2,500 contacts"},
        "Professional": {"pricing": "per_seat", "monthly": 69, "annual": 59, "max_users": null, "note": "Workflow automation, bulk email, 15,000 contacts"},
        "Business": {"pricing": "per_seat", "monthly": 134, "annual": 99, "max_users": null}
      },
      "entry_tier": ["Basic"],
      "growth_tier": ["Professional"],
      "one_time_fees": null,
      "uncertain": null,
      "notes": "Excludes taxes and fees."
    },
    {
      "name": "Nutshell",
      "post": "nutshell-crm-pricing",
      "source_url": "https://www.nutshell.com/pricing",
      "checked": "2026-10-25",
      "billing_model": "per_seat",
      "free_plan": null,
      "plans": {
        "Foundation": {"pricing": "per_seat", "monthly": 19, "annual": 13, "max_users": null},
        "Growth": {"pricing": "per_seat", "monthly": 32, "annual": 25, "max_users": null},
        "Pro": {"pricing": "per_seat", "monthly": 49, "annual": 42, "max_users": null, "note": "Sales automation, 5 pipelines"},
        "Business": {"pricing": "per_seat", "monthly": 67, "annual": 59, "max_users": null},
        "Enterprise": {"pricing": "per_seat", "monthly": 89, "annual": 79, "max_users": null}
      },
      "entry_tier": ["Foundation"],
      "growth_tier": ["Pro"],
      "one_time_fees": null,
      "uncertain": null,
      "notes": "Marketing ($49 a month) and Engagement ($16 a user a month) are add-ons."
    },
    {
      "name": "Capsule",
      "post": "capsule-crm-pricing",
      "source_url": "https://capsulecrm.com/pricing",
      "checked": "2026-10-25",
      "billing_model": "per_seat",
      "free_plan": {"max_users": 2, "note": "2 users, 250 contacts, 1 pipeline"},
      "plans": {
        "Starter": {"pricing": "per_seat", "monthly": 22, "annual": 18, "max_users": null, "note": "30,000 contacts"},
        "Growth": {"pricing": "per_seat", "monthly": 40, "annual": 36, "max_users": null, "note": "Workflow automations, 60,000 contacts"},
        "Advanced": {"pricing": "per_seat", "monthly": 60, "annual": 54, "max_users": null},
        "Ultimate": {"pricing": "per_seat", "monthly": 75, "annual": 72, "max_users": null}
      },
      "entry_tier": ["Starter"],
      "growth_tier": ["Growth"],
      "one_time_fees": null,
      "uncertain": null,
      "notes": null
    }
  ],
  "excluded": [
    {"name": "ActiveCampaign", "post": "activecampaign-pricing-explained", "checked": "2026-10", "reason": "Priced by contact slider; the sales pipeline is a paid add-on whose price the page does not publish, and no extra-user price is listed. At 1,000 contacts billed yearly: Starter $15, Plus $49, Pro $79, Enterprise $145 a month (1, 1, 3 and 5 users)."},
    {"name": "Kartra", "post": "kartra-pricing-explained", "checked": "2026-10-26", "reason": "A funnel and course platform priced by contact cap, with no deal pipeline listed on its plans. Essentials $59 ($52 yearly) for 500 contacts up to Professional $549 ($429) for 25,000; team members capped at 5 (Starter) and 10 (Growth)."},
    {"name": "Instantly", "post": "instantly-pricing-explained", "checked": "2026-10-25", "reason": "Cold email sending, priced by send volume per account, not a pipeline CRM. Outreach $47, $97 or $358 a month (monthly billing)."},
    {"name": "Smartlead", "post": "smartlead-pricing-explained", "checked": "2026-10-25", "reason": "Cold email sending, priced per account by send volume. Base $39 ($32 yearly) to Unlimited Prime $379 ($315)."},
    {"name": "lemlist", "post": "lemlist-pricing-explained", "checked": "2026-10-25", "reason": "Sales engagement, not a pipeline CRM. Email plan $69 ($55 yearly) per workspace; Multichannel $109 ($87) per user."},
    {"name": "Bland AI", "post": "bland-ai-pricing", "checked": "2026-10-25", "reason": "AI phone agents billed per minute ($0.14 Start; $0.12 plus $299 a month Build), not per user."},
    {"name": "Retell AI", "post": "retell-ai-pricing", "checked": "2026-10-26", "reason": "AI phone agents billed per minute ($0.07 to $0.31), not per user."}
  ]
}