Funnels that write leads into your CRM, not another silo
Build the pages, branch the paths, split-test the variants — and every lead lands as a CRM contact your sequences and agents can work immediately.
14-day free trial. No card required.
How it works
Build the steps
Add pages to a funnel and edit them in the drag-and-drop editor. Drop in a saved form and it stays in sync wherever else you use it.
Route the paths
Send people down different steps based on the button they click or the answer they give. A survey funnel and a checkout funnel are the same builder.
Publish and test
Publish when ready, and run split tests across variants. Paused and completed tests fall back to a defined winner rather than breaking the page.
Watch the leads land
Submissions become CRM contacts with their UTM parameters intact, so you know which campaign produced which customer.
What you get
Drag-and-drop page editor
Build and edit funnel pages without touching code, with saved form blocks reused across funnels.
Branching and routing
Route visitors by button click or survey answer, with explicit ordering you control.
Split testing
Run variants against each other, with defined behaviour when a test is paused or finished.
UTM preservation
Campaign parameters survive the whole funnel, so attribution still works at the point of conversion.
Checkout steps
Take payment inside the funnel, with error states handled rather than dead-ending the buyer.
Funnel analytics
Step-by-step view counts and conversion, so you can see which page loses people.
The difference between a funnel builder and a funnel that feeds a pipeline
A standalone funnel tool gives you a page and a list of submissions. What happens next is your problem: export the CSV, import it into the CRM, hope nobody double-emails the person who already bought.
Here a submission is a CRM contact from the moment it lands. An agent can pick it up on the next cycle, a sequence can enroll it, and if that person later unsubscribes, the suppression applies everywhere — including to the funnel's own follow-up.
It also means one bill instead of two. Most teams running ClickFunnels or Kartra alongside a CRM are paying twice for two halves of the same job, and spending real time keeping them in sync.
Frequently asked questions
How is this different from ClickFunnels?
The funnel and the CRM are the same system, so leads do not need syncing and suppression applies across both. ClickFunnels builds the page well; keeping it connected to your pipeline is the part you assemble yourself.
Can I split-test pages?
Yes, across variants, with defined behaviour for paused and completed tests so a finished experiment serves the winner instead of breaking.
Do UTM parameters survive to the CRM?
Yes. They persist through the funnel and attach to the contact, so you can attribute a closed deal back to the campaign that sourced it.
Can I take payment in a funnel?
Yes, through checkout steps, with error handling so a failed payment does not leave the buyer stranded.
The rest of the platform
Try it on your own pipeline
14 days, no card, and your data exports on the way out if it is not for you.
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