Showing 9 articles tagged "email-marketing".
Dormant customers and cold leads already know you, which makes them your cheapest audience. Here is how to define dormant, find out …
Marketing automation is software that handles routine follow-up when rules are met. Here is how it works, ten examples, and how to …
Segmentation means sending the right message to the right group, and it only works on trustworthy data. Here are the four axes, …
A list you own beats rented attention, but only if you can keep sending. Here is how to get consent, choose a …
Mailchimp is where most small businesses start, which makes it the tool people outgrow without noticing. The signal is a spreadsheet appearing …
Most ecommerce businesses do not need a CRM. They need email with purchase history attached — which is a different product, and …
Mailchimp is where people start. ActiveCampaign is where they go when the automation hits a wall. Whether you will hit that wall …
Deliverability problems never announce themselves. Nothing bounces — opens are just quietly lower. Here is the checklist, in the order that matters.
ActiveCampaign has one of the best automation builders in email — and a pricing model that charges you more as your list …
