Instantly Pricing Explained (2026): Outreach Plans, Credits and Mailboxes
Instantly pricing, in short: the sending product (Outreach) costs $47 a month for 5,000 emails and 1,000 uploaded contacts, $97 for 125,000 emails and 25,000 contacts, or $358 for 500,000 emails and 100,000 contacts. Lead search, enrichment and AI agents are a separate Credits subscription from $9 a month for 150 credits. Every Outreach plan includes unlimited email accounts and warm-up.
More on this topic: Cold email and deliverability, every guide in one place.
The reason Instantly's real bill confuses people is that it sells two subscriptions that look like one product. Outreach pays for sending; Credits pays for finding and enriching leads and for the AI agents. Many teams also buy mailboxes and domains through Instantly. This guide prices each piece and adds them up for a small team.
Key takeaways
- Outreach plans: Growth $47, Hypergrowth $97, Light Speed $358 a month; Enterprise custom from 500,000 emails a month.
- Yearly billing takes about 20% off: Growth $37.60, Hypergrowth $77.60 and Light Speed $286.30 a month.
- No overage: exceed your plan's volume and you move up a tier rather than paying per email.
- Credits plans: Nano $9 for 150 credits, Growth $47 to $77, Supersonic $97 to $147, Hyper Credits from $197.
- Credit costs: 5 credits per lead from the AI Sales Agent, 5 per AI reply, about 0.5 per enriched row, about 1.5 per work email found.
- Credits expire two months after purchase on monthly plans, one year on annual plans.
- Trial: 14 days, no card, 250 contacts and 1,000 emails.
How much does Instantly cost per month?
Instantly costs $47, $97 or $358 a month for its Outreach sending plans on monthly billing, or $37.60, $77.60 and $286.30 a month billed yearly, depending on how many emails you send and how many contacts you upload. Enterprise starts at 500,000 emails and 100,000 contacts a month on custom pricing.
| Outreach plan | Monthly billing | Yearly billing (per month) | Emails / mo | Uploaded contacts | Email accounts and warm-up |
|---|---|---|---|---|---|
| Growth | $47 | $37.60 | 5,000 | 1,000 | Unlimited, with advanced warm-up options |
| Hypergrowth | $97 | $77.60 | 125,000 | 25,000 | Unlimited |
| Light Speed | $358 | $286.30 | 500,000 | 100,000 | Unlimited |
| Enterprise | Custom | Custom | 500,000+ | 100,000+ | Unlimited |
Prices checked on Instantly's own pricing page on 26 October 2026, in US dollars, with the page switched between Monthly and Yearly billing. Hypergrowth's volume is shown as 125,000 emails on the plan card and 100,000 in the comparison table, and older reviews describe a retired “Leads” plan — confirm current pricing with Instantly before you buy.
The jump from Growth to Hypergrowth is large in volume and small in price: $50 more buys 25 times the emails. That is deliberate. Growth's 1,000 uploaded contacts is the limit most teams hit first, and the next step is Hypergrowth. On Hypergrowth and above, an Outreach add-on at $87 a month adds another 25,000 contacts and 125,000 emails.
What are Instantly credits and what do they cost?
Instantly credits pay for lead search and enrichment in SuperSearch, the AI Sales Agent, the AI Reply Agent and website visitor identification. They are sold as a separate monthly plan, from $9 for 150 credits up to custom enterprise volumes.
| Credits plan | Price / mo | Credits / mo |
|---|---|---|
| Free trial | $0 | 100 |
| Nano | $9 | 150 |
| Growth | $47–$77 | 1,500–2,000 |
| Supersonic | $97–$147 | 5,000–7,500 |
| Hyper Credits | From $197 | 10,000–200,000 |
| Enterprise | Custom | Custom |
| What you spend credits on | Credit cost |
|---|---|
| AI Sales Agent | 5 credits per lead generated |
| AI Reply Agent | 5 credits per reply generated |
| SuperSearch enrichment (most tasks) | About 0.5 credits per row |
| Work email enrichment | About 1.5 credits per row |
To translate: finding work emails for 1,000 prospects costs about 1,500 credits, which is the bottom of the $47 Credits Growth tier. If you bring your own lists, you may need almost no credits at all. Unused credits expire after two months on monthly plans.
What do Instantly's mailboxes and domains cost?
Instantly sells sending domains for $15 a year and Google mailboxes from $4 to $10 a month each, depending on whether they come pre-warmed. You can also connect mailboxes you already own at no extra charge.
| Done-for-you item | Price |
|---|---|
| Domain (pre-warmed or done-for-you) | $15/year |
| Pre-warmed Google account | $10/month |
| Done-for-you Google account | $5/month |
| Done-for-you or Airmail account | $4/month |
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What does Instantly cost for a small team in year one?
A small team sending about 3,800 cold emails a month from six mailboxes pays roughly $1,077 in year one on Instantly: the $47 Growth plan, a $9 Credits plan, six done-for-you Google accounts and three domains.
| Line item | Monthly | Year one |
|---|---|---|
| Outreach Growth (5,000 emails, 1,000 contacts) | $47 | $564 |
| Credits Nano (150 credits) | $9 | $108 |
| 6 done-for-you Google accounts at $5 | $30 | $360 |
| 3 domains at $15 a year | — | $45 |
| Total | $86 | $1,077 |
Six mailboxes at about 30 cold emails a day over 21 working days is about 3,780 emails a month, inside Growth's 5,000. The constraint is the 1,000 uploaded contacts: a four-step sequence to 1,000 new people a month already fills it, so a team that wants to reach more people moves to Hypergrowth at $97 well before it runs out of emails. Our guide to how many cold emails to send per inbox explains the mailbox maths.
Paying yearly cuts the Outreach line from $564 to about $451 ($37.60 a month), bringing the year-one total to roughly $964 if the other items stay the same. Yearly billing makes sense once you know cold email works for you; for a first test, monthly keeps you free to stop.
Which Instantly plan should you choose?
Start on Growth if you will contact fewer than 1,000 new people a month; choose Hypergrowth if you will contact more, because the contact limit binds long before the email limit.
- Growth ($47): founders and small teams testing cold email on up to 1,000 prospects a month.
- Hypergrowth ($97): teams and agencies working thousands of prospects a month.
- Light Speed ($358): high-volume agencies running many clients.
- Credits: only if you use Instantly's lead database, enrichment or AI agents. Bring your own list and Nano or nothing may be enough.
Unlimited mailboxes make it cheap to send a lot, which is not the same as getting replies. Gmail and Yahoo enforce spam-rate limits regardless of your plan; see our deliverability checklist before you scale.
If you want lead credits inside the sending plan instead of a second subscription, compare Saleshandy vs Instantly.
How does Instantly compare on price?
Instantly's entry plan is $8 more than Smartlead's ($39 a month billed monthly), and at the next tier Instantly Hypergrowth ($97) and Smartlead Pro ($94) are within $3. The two differ more in what they bundle than in price; the comparison is in Instantly vs Smartlead. For how sequences should be built whatever tool you choose, see our cold email sequence guide. If you need LinkedIn or call steps as well as email, compare lemlist vs Instantly.
Scalry, which publishes this guide, includes cold email sequences in its $29, $79 and $199 plans alongside the CRM, so replies land on the same contact record as the deal. You connect your own mailboxes over SMTP or one of five sending services, with per-mailbox daily caps and a CAN-SPAM footer applied automatically. It does not resell pre-warmed mailboxes the way Instantly does.
Questions to ask before you commit
Whichever way you are leaning, these are the questions that change the answer. Work through them against your own numbers rather than anyone's feature matrix — including this one.
- How many new prospects a month? Contacts, not emails, usually set your plan.
- Will you use Instantly's lead data? If not, skip or minimise Credits.
- How many mailboxes will you run? Price them at $4 to $10 each a month.
- Will you use the AI agents? At 5 credits a lead or reply, estimate volume first.
- Where do replies go? If you need them in a CRM, price that separately.
If you cannot answer the first three, you are not ready to choose between Scalry and Instantly yet — you are still deciding what you need, which is a cheaper problem to solve first.
Frequently asked questions
How much does Instantly cost?
Instantly's Outreach plans cost $47 (Growth), $97 (Hypergrowth) and $358 (Light Speed) a month, according to its pricing page in October 2026. Credits for lead data and AI agents are a separate plan from $9 a month.
How many emails can I send on Instantly Growth?
5,000 emails a month to up to 1,000 uploaded contacts, from unlimited email accounts with warm-up included.
Does Instantly charge overage?
No. Once you exceed a plan's included volume you upgrade to the next tier rather than paying an overage charge.
What are Instantly credits used for?
SuperSearch lead search and enrichment, the AI Sales Agent, the AI Reply Agent and website visitor identification. Work email enrichment costs about 1.5 credits per row; each AI-generated lead or reply costs 5.
Do Instantly credits expire?
Yes. Unused credits expire two months after purchase on monthly plans, or one year after purchase on annual plans.
Does Instantly have a free trial?
Yes, 14 days with no credit card, including 250 uploaded contacts, 1,000 emails and 100 credits.
Is Instantly cheaper than Smartlead?
Not at entry level: Instantly Growth is $47 a month and Smartlead Base is $39 billed monthly. At the next tier they are close, $97 against $94.
If you would rather run sequences from the same place as your CRM, Scalry's version is described on the cold email page.
Count new prospects per month before choosing an Instantly plan — that number, not email volume, decides it. You can rebuild one real campaign inside Scalry before moving anything else.
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