Calls, SMS and AI voice agents
Business calls, texts and AI voice agents are the fastest ways to reach a lead, and the most tightly regulated. In the US, what you need to know comes down to a few rules: telemarketing calls only within allowed local hours, consent before marketing texts or calls made with an artificial or AI voice, and carrier registration before sending business texts from a 10-digit or toll-free number. Get those right and phone and SMS are the channels most likely to get an answer.
These guides cover cold calling and business phone setup, missed-call text-back, SMS marketing and registration, TCPA rules, and what AI voice agents and receptionists can do and cost per minute. Legal guides are general information, not legal advice.
19 guides in this topic
Start here
- Business Phone Numbers for Small Business: Local Numbers, Routing and VoicemailLocal vs toll-free numbers, call routing, voicemail greetings, caller ID trust, porting, recording consent and logging calls to the custome…
- TCPA Calling Hours by State (2026): What Time Can You Legally Make Sales Calls?Legal calling hours: 8 a.m. to 9 p.m. local time under the TCPA, with stricter state windows, Sunday bans in five states, B2B exemptions an…
- A2P 10DLC Registration Cost (2026): Brand, Campaign and Monthly Fees ExplainedA2P 10DLC costs 2026: $4.50 or $46 brand fee, $15 campaign vetting, $1.50 to $10 a month per campaign, the August 2025 increases, and year-…
- Are AI Voice Calls Legal? TCPA Consent Rules After the FCC's 2024 RulingAI voice calls are legal with consent: since the FCC's 2024 ruling they count as artificial voices under the TCPA. Consent types, B2B rules…
- AI Voice Agent Cost per Minute (2026): What Each Part Costs and Monthly TotalsAI voice agents cost about $0.07 to $0.31 a minute. The platform, model, voice and phone line priced separately, plus monthly totals at thr…
What rules apply to business calls and texts?
In the US, sales calls are limited to set local hours, marketing texts and artificial-voice calls need prior consent, and business texting needs carrier registration. TCPA calling hours by state gives the federal window and the stricter states. Are AI voice calls legal under the TCPA explains the consent each call type needs since AI voices were classed as artificial voices. SMS marketing for small business covers consent and timing for texts, and the Do Not Call Registry for business covers the 31-day scrub, fees and exemptions for sales calls. The table below summarises the numbers from each guide.
How do you register a number to send business texts?
To text customers from software in the US, a standard 10-digit number must be registered for A2P 10DLC, and a toll-free number must pass toll-free verification; unregistered traffic is filtered or blocked. A2P 10DLC registration cost lists the brand, campaign and monthly fees and which tier fits which business. Toll-free verification covers the required fields, review times and common rejection codes. Register before you launch missed-call text-back or SMS campaigns, not after.
How should a small business set up its phone line?
A small business phone setup needs a local or toll-free number, routing to whoever is available, a voicemail that sets expectations, and an instant reply when a call is missed. Business phone numbers for small business covers numbers, routing and voicemail. Missed-call text-back gives setup steps and templates, and an AI receptionist can answer common questions out of hours. If outbound calls go unanswered, check whether your calls show as Spam Likely and how to fix it.
How do you cold call as a small business?
Cold calling works for a small business when it follows a short script, a fixed daily routine and a clear voicemail and follow-up plan. Cold calling for small business covers the script, voicemail and routine. Call only inside the legal calling hours for each state, and keep your numbers healthy so calls don't show as Spam Likely. Log every call in your CRM so follow-ups don't depend on memory.
What can AI voice agents and AI receptionists do?
AI voice agents can answer and make calls, handle common questions, qualify leads and book appointments, and should hand over to a person for anything sensitive or unusual. AI receptionists for small business covers what to let one answer and when to transfer. AI voice agents for lead qualification covers outbound and inbound qualifying calls. Before any outbound AI calling, read the TCPA consent rules for AI calls.
How much do AI voice agents cost per minute?
AI voice agents are billed per minute of call time, and the real rate stacks the platform fee with speech, language-model and telephony costs. AI voice agent cost per minute breaks those layers down. Platform guides: Bland AI pricing and plan caps and Retell AI per-minute costs. Head-to-heads: Retell AI vs Vapi and Bland AI vs Retell AI. To compare every option at once, see Vapi alternatives.
How do you use SMS and WhatsApp for sales follow-up?
Use text and WhatsApp for short, timely follow-ups to people who have agreed to hear from you, and keep longer selling for calls and email. SMS marketing for small business covers consent, send times and copy. WhatsApp for sales covers its messaging rules, templates and follow-up. Missed-call text-back is often the first text automation worth setting up, because it reaches people who have just tried to call you.
| Rule | What it requires | Guide |
|---|---|---|
| Calling hours (federal TCPA) | Telemarketing calls only between 8 a.m. and 9 p.m. in the called person's local time; many states are stricter | TCPA calling hours by state |
| AI or artificial-voice sales calls | Prior express written consent for sales calls to mobiles or homes; $500 per call in private suits, up to $1,500 if wilful | Are AI voice calls legal? |
| Texting from a 10-digit number | A2P 10DLC brand and campaign registration; about $181 in year one for a typical small business, before per-message carrier fees | A2P 10DLC registration cost |
| Calling consumers on the Do Not Call Registry | Scrub at least every 31 days; first 5 area codes free, then $85 each a year (from 1 October 2026) | Do Not Call Registry for business |
| Texting from a toll-free number | Toll-free verification of the business, use case, sample message and opt-in proof before sending | Toll-free verification |
Every guide in this topic
- 5 Best Vapi Alternatives in 2026 (With Per-Minute Pricing)Vapi alternatives compared on October 2026 pricing: Retell AI, Bland AI, Synthflow and Voiceflow by per-minut…
- A2P 10DLC Registration Cost (2026): Brand, Campaign and Monthly Fees ExplainedA2P 10DLC costs 2026: $4.50 or $46 brand fee, $15 campaign vetting, $1.50 to $10 a month per campaign, the Au…
- AI Receptionist for Small Business: What It Can Answer and When to TransferWhat an AI receptionist can safely answer, what it should never attempt, how to write its instructions, plan …
- AI Voice Agent Cost per Minute (2026): What Each Part Costs and Monthly TotalsAI voice agents cost about $0.07 to $0.31 a minute. The platform, model, voice and phone line priced separate…
- AI Voice Agents for Lead Qualification: What They Can and Can't DoWhere AI voice agents work in lead qualification and where they fail, plus disclosure rules, deployment rules…
- Are AI Voice Calls Legal? TCPA Consent Rules After the FCC's 2024 RulingAI voice calls are legal with consent: since the FCC's 2024 ruling they count as artificial voices under the …
- Bland AI Pricing (2026): Per-Minute Rates, Plan Caps and Monthly CostsBland AI pricing 2026: $0.14 a minute on Start, $0.12 plus $299 a month on Build, what the rate excludes, cal…
- Bland AI vs Retell AI (2026): Per-Minute Cost, Limits and Which to PickBland AI vs Retell AI on October 2026 pricing: Bland $0.14 a minute bundled vs Retell from $0.07 by component…
- Business Calls Showing Spam Likely? Why It Happens and How to Fix It (2026)Why business calls show spam likely: analytics labels, call patterns and STIR/SHAKEN, plus how to check your …
- Business Phone Numbers for Small Business: Local Numbers, Routing and VoicemailLocal vs toll-free numbers, call routing, voicemail greetings, caller ID trust, porting, recording consent an…
- Cold Calling for Small Business: Opening Lines, Voicemails and a Daily RoutineHow to open a cold call, answer common brush-offs, leave a voicemail and build a daily calling routine, with …
- Do Not Call Registry for Business (2026): Cost, 31-Day Scrubs, Exemptions and FinesWhat the Do Not Call Registry costs businesses from October 2026 ($85 per area code), the 31-day scrub, B2B a…
- Missed-Call Text-Back: How to Set It Up and What to SayHow missed-call text-back works, five text templates, who owns the replies, the texting rules to respect, and…
- Retell AI Pricing (2026): Per-Minute Costs by Component, Add-ons and ConcurrencyRetell AI pricing 2026: $0.07 to $0.31 a minute, $0.055 voice engine plus LLM, voice and telephony, add-ons, …
- Retell AI vs Vapi (2026): Per-Minute Pricing, Concurrency and Which to Build OnRetell AI vs Vapi on October 2026 rates: $0.055 vs $0.05 a minute platform fee, all-in costs, concurrency (20…
- SMS Marketing for Small Business: Consent, Timing and Copy That WorksHow to text customers well: proper consent, transactional versus promotional messages, timing, 160-character …
- TCPA Calling Hours by State (2026): What Time Can You Legally Make Sales Calls?Legal calling hours: 8 a.m. to 9 p.m. local time under the TCPA, with stricter state windows, Sunday bans in …
- Toll-Free Verification for SMS (2026): Required Fields, Review Times and Rejection CodesToll-free SMS verification: required fields, review times (Twilio 3 business days, Telnyx 1-2 weeks), rejecti…
- WhatsApp for Sales: Rules, Templates and a Follow-Up RoutineHow to use WhatsApp for sales and follow-up: the 24-hour window, templates, opt-in, tone, handoffs and a one-…
Frequently asked questions
Do I need 10DLC registration to text customers?
Yes, in the US, if you send business texts from a standard 10-digit number. Carriers require brand and campaign registration through your SMS provider, and unregistered traffic is filtered or blocked.
Are AI voice calls legal?
Under the US TCPA, calls using an AI-generated voice count as artificial voice calls, which need prior consent for marketing. Check the current rules and state laws before calling. This is general information, not legal advice.