Best Funnel Builder Software (2026): 10 Funnel Builders Compared on Price
The best funnel builder, in short: Systeme.io is the best value (free to 2,000 contacts, paid from $17 a month with no transaction fees); ClickFunnels is best for upsell-heavy sales funnels ($97 a month, or $81 billed annually); GoHighLevel is best for agencies ($97 a month with unlimited contacts and users); Kajabi is best for course businesses (from $179 a month); and Leadpages or Unbounce are best when you only need landing pages (from $29 a month).
A funnel builder is software for building the pages a buyer moves through — opt-in, sales page, checkout, upsell, thank-you — and the email that follows. They differ most on three things: whether they take payments, how they price as your list grows, and whether they include courses, email and a CRM. This comparison covers ten funnel builders on those points, with US prices. It is part of our CRM and funnel builder comparisons hub.
Key takeaways
- Cheapest full funnel builder: Systeme.io, free to 2,000 contacts and $17–$97 a month after, with 0% transaction fees.
- Best upsell mechanics: ClickFunnels, from $97 a month ($81 annually), but Launch allows only 2 team members.
- Best for agencies: GoHighLevel at $97 a month, with calls, texts, email and AI billed by usage on top.
- Courses first: Kajabi ($179–$499 a month) or Kartra ($59–$549 a month).
- Pages only: Leadpages and Unbounce build landing pages but have no checkout, courses or email marketing.
How we picked
Every list like this is someone's opinion. Here are the criteria behind this one, so you can discount the ones you disagree with.
- Builds multi-step funnels or landing pages without code.
- Publishes US pricing we could check on the vendor's own page (one exception, flagged).
- Self-serve, with a free plan or trial.
- Clear about what is missing: checkout, email, courses or CRM.
Disclosure: this article is published by Scalry, which appears on the list. We have tried to describe every tool as its own users would, including where they beat us — but read it knowing who wrote it, and check the claims against each vendor.
Funnel builder software compared
| Funnel builder | From (monthly) | Annual billing | Checkout and upsells | Courses | Best for | |
|---|---|---|---|---|---|---|
| Systeme.io | Free; $17 | About 2 months free | Yes | Yes, unlimited sends | Yes | Lean creators |
| ClickFunnels | $97 | $81/mo | Yes, order bumps and one-click upsells | Yes | Yes | Upsell-driven offers |
| GoHighLevel | $97 | $970/yr | Yes | Yes, usage-billed | Yes | Agencies |
| Kartra | $59 | $52/mo | Yes (5% fee on Essentials) | Yes | Yes | All-in-one creators |
| Kajabi | $179 | $143/mo | Yes | Yes | Yes, core product | Course businesses |
| Simvoly | $18 (no funnels); $36 for funnels | $29/mo | Upsells and bumps on Premium ($49) up | Yes | Yes | Budget sites plus funnels |
| ThriveCart | $47 | $37/mo | Yes, bumps and upsells | No | Yes (Academy) | Checkout on top of other tools |
| Leadpages | $29 | $23/mo | No | No | No | Landing pages |
| Unbounce | $29 | $22/mo | No | No | No | Paid-traffic landing pages |
| Scalry | $29 flat | $24.17/mo | Payments on forms | Yes, with CRM and sequences | No | Funnels feeding a sales pipeline |
US list prices on each vendor's pricing page, checked 27 October 2026, without introductory offers. Annual figures are monthly equivalents of a yearly bill. Systeme.io's page states the annual saving rather than printing annual prices. ThriveCart's figures are from two third-party sources because its page does not display them.
The best funnel builders
1. Systeme.io
Price: Free, then $17 / $47 / $97 a month
Best for: Creators who want funnels, email and courses for little money
The free plan includes 2,000 contacts, 3 funnels and 1 course. Startup ($17) raises that to 5,000 contacts, 10 funnels and 5 courses; Webinar ($47) to 10,000, 50 and 20; Unlimited ($97) removes the caps. Every plan has unlimited email and 0% transaction fees.
Our Systeme.io vs ClickFunnels comparison covers what you give up for the price.
Where it wins: Unbeatable price for a complete funnel, email and course stack.
Where it falls short: Simpler page editor and fewer advanced upsell and analytics options.
2. ClickFunnels
Price: $97 / $197 / $297 a month ($81 / $164 / $248 annually)
Best for: Offers that make their money on order bumps and upsells
Launch covers 10,000 contacts and 2 team members; Scale 75,000 contacts and 5 members; Optimize 150,000 and 10. Dominate is annual-only at $5,997 a year for 20 members. Full details are in ClickFunnels pricing explained.
Where it wins: The most mature checkout, order-bump and one-click upsell flow.
Where it falls short: Team-member caps force upgrades by headcount, not just volume.
3. GoHighLevel
Price: $97 a month Starter ($970 a year)
Best for: Agencies running funnels for clients
Starter includes unlimited contacts and users and 3 sub-accounts, with funnels, CRM, calendars and automation. Email, phone, SMS and its AI Employee are billed by usage on top. GoHighLevel vs ClickFunnels goes deeper.
Where it wins: Funnels plus CRM, calendars and messaging for many clients.
Where it falls short: Usage fees make the monthly bill harder to predict; steep learning curve.
4. Kartra
Price: $59 / $119 / $229 / $549 a month ($52 / $99 / $189 / $429 annually)
Best for: Creators wanting pages, email, courses and video in one tool
Plans are set by contacts: 500, 2,500, 12,500 and 25,000. Essentials allows 5 pages, 1 product and 1 course and charges a 5% transaction fee; higher plans remove the fee and the page and course limits.
Where it wins: A complete creator suite with built-in video hosting.
Where it falls short: The entry plan is restrictive, and contact caps drive the price.
5. Kajabi
Price: $179 / $249 / $499 a month ($143 / $199 / $399 annually)
Best for: Course and coaching businesses
Every plan includes unlimited funnels, landing pages and marketing email. Basic covers 5 products and 2,500 contacts, Growth 50 products and 25,000 contacts, Pro unlimited products and 100,000. Using your own Stripe or PayPal adds a 2%, 1% or 0.5% surcharge by plan.
Where it wins: Course delivery and funnels built around it.
Where it falls short: The most expensive entry point here; Kajabi raised prices in 2026.
6. Leadpages and Unbounce
Price: From $29 a month each
Best for: Teams that only need high-converting landing pages
Leadpages Pro is $29 a month ($23 annually) for 1 site and 25 pages. Unbounce Starter is $29 ($22 annually) for 5 pages and 500 visitors, and Build is $99 ($74) for unlimited pages and 20,000 visitors. Neither takes payments, hosts courses or sends email campaigns, so pair them with an email tool or CRM.
Where it wins: Fast page building and testing for paid traffic.
Where it falls short: Pages only: no checkout, upsells, courses or email.
7. Scalry
Price: $29 / $79 / $199 a month, flat
Best for: Service and B2B businesses whose funnel ends in a conversation
Scalry includes funnels, forms, booking pages and email sequences on Starter, with a CRM pipeline, calls, texts and AI agents for follow-up. Pricing is per workspace, not per seat.
Where it wins: Funnel leads land in a pipeline with automatic follow-up.
Where it falls short: No course hosting and less upsell depth than ClickFunnels; not built for one-click digital product upsells.
Which funnel builder should you choose?
| If you | Choose |
|---|---|
| Are starting out and need everything for under $50 | Systeme.io |
| Make most revenue from order bumps and upsells | ClickFunnels |
| Run funnels for clients | GoHighLevel |
| Sell courses and coaching | Kajabi or Kartra |
| Need checkout added to an existing site | ThriveCart |
| Only need landing pages for ads | Leadpages or Unbounce |
| Sell services where a call closes the deal | Scalry, or a CRM beside your funnel builder |
What does a funnel builder cost as you grow?
Most funnel builders price on contacts, so the list you build is the bill you pay. At about 10,000 contacts, monthly list prices look like this:
| Builder | Plan at ~10,000 contacts | Monthly |
|---|---|---|
| Systeme.io | Webinar (to 10,000) | $47 |
| ClickFunnels | Launch (to 10,000, 2 members) | $97 |
| GoHighLevel | Starter (unlimited contacts) + usage | $97 + usage |
| Kartra | Growth (to 12,500) | $229 |
| Kajabi | Growth (to 25,000) | $249 |
| Scalry | Any plan (flat) | $29–$199 |
Add payment processing, any transaction fee (Kartra Essentials 5%, Kajabi's surcharge with your own Stripe) and email-sending costs where they are usage-billed. Our marketing stack pricing study prices these tools at three team sizes.
What makes a funnel convert, whichever tool you use?
- One offer per funnel and one call to action per page.
- Short opt-in forms: ask for what you need now, enrich later — see lead capture form best practices.
- Follow-up within minutes by email and text, because most leads go cold fast.
- Test against real benchmarks, not guesses: funnel conversion benchmarks.
For the build itself, see what a sales funnel is and how to build one.
Funnel builders are strongest when the sale completes on the page. If buyers book a call, ask for a quote or need several conversations, you also need a CRM pipeline and follow-up, which is where most funnel builders are thin.
Frequently asked questions
What is the best funnel builder?
Systeme.io for value (free to 2,000 contacts), ClickFunnels for upsell-driven sales funnels ($97 a month), GoHighLevel for agencies ($97 a month), Kajabi for courses (from $179 a month) and Leadpages or Unbounce for landing pages only (from $29 a month).
Is there a free funnel builder?
Yes. Systeme.io's free plan includes 2,000 contacts, 3 funnels, 1 course and unlimited email with no transaction fees. It is the most complete free funnel builder we found.
What is the cheapest alternative to ClickFunnels?
Systeme.io, which is free to 2,000 contacts and $17 to $97 a month after. Simvoly is also cheap, with funnels from $36 a month and upsells from $49.
Is a landing page builder the same as a funnel builder?
No. Landing page builders such as Leadpages and Unbounce build pages and capture leads. Funnel builders add checkout, order bumps, upsells, email follow-up and often courses across several linked pages.
Do I need a CRM as well as a funnel builder?
If buyers purchase on the page, usually not. If they book calls, request quotes or need several conversations, yes: you need a pipeline and follow-up that most funnel builders only partly provide.
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