folk vs Attio (2026): Pricing, Limits and Which CRM Fits Your Team

folk vs Attio, in short: folk is a ready-made CRM for managing relationships and campaigns, at $24 (Standard) or $48 (Premium) per member a month billed annually. Attio is a CRM you shape around your own data model, free for up to 3 seats, then $35 (Plus) or $79 (Pro) per seat. folk is faster to set up; Attio is more flexible and scales further.

More on this topic: CRM comparisons and alternatives, every guide in one place.

Both are modern CRMs popular with startups, agencies and investors, and both replace spreadsheets more than they replace Salesforce. The difference is philosophy: folk gives you a finished workspace for contacts, lists and outreach; Attio gives you objects, records and reports to build the CRM your process needs.

Key takeaways

Is folk or Attio cheaper?

folk is cheaper than Attio at the tier with sequences, and Attio is cheaper to start because it is free for up to three seats. Both price per user and save about 20% on annual billing.

For three people, folk Standard is $864 a year and Attio Plus $1,260; with sequences, folk Premium is $1,728 and Attio Pro $2,844. Attio's free plan covers three seats at no cost if you can live within its limits. Full breakdowns are in folk CRM pricing and Attio pricing explained. For how per-seat, per-contact and flat pricing compare, see how much a CRM costs.

Pricing for both products was checked against the public Scalry and folk and Attio pricing pages in October 2026. SaaS pricing changes often — confirm the current numbers with each vendor before you commit to a plan.

folk vs Attio: how do the features compare?

folk ships a finished relationship CRM with campaigns on its entry plan; Attio ships the building blocks, with deeper reporting, permissions and scale.

The costs that don't appear on either pricing page

• folk usage limits: 500 email finds a month on Standard is for the whole workspace, not per member.
• folk's trial runs on Premium, so features you test may not be on the plan you buy.
• Attio credits: AI features draw from monthly credits; extra packs cost $70 to $475 a month billed annually.
• Attio's ten-seat wall: an eleventh user moves the whole team from Plus to Pro.
• Setup time on Attio: designing objects and views is work someone has to do.
• Monthly billing on both costs about 25% more than annual.

Where folk wins

Useful on day one

folk arrives as a finished workspace: contacts, groups, pipelines and campaigns, with a browser extension to capture people from the sites you already use. There is little to design before it is useful.

Cheaper for deals and sequences

Deals and sequences are on folk Premium at $48 a member; Attio's sequences need Pro at $79 a seat. For a small team that wants outreach from the CRM, folk costs less.

Built for relationship work

Investor pipelines, partner lists, recruiting and community management fit folk's contact-first model naturally, with email campaigns on the entry plan.

Where Attio wins

A free plan for small teams

Up to three seats, 50,000 records and three objects at no cost. folk has no permanent free plan.

A data model you control

Attio lets you define objects and relationships, so a CRM for investors, a marketplace or a product-led SaaS can look like the business rather than a generic sales pipeline.

Scales further

Pro allows unlimited seats, a million records, a hundred reports, advanced permissions and teams; Enterprise adds SSO and SCIM. Teams expecting to grow past a dozen people outgrow fewer things.

folk vs Attio: which should you choose?

Choose folk to be up and running quickly with a network-centred CRM; choose Attio to design a CRM around your own data.

Decide whether you want to configure a CRM or just use one. If nobody on the team wants to design objects and views, folk will be adopted faster and cost less for outreach. If your data does not fit a standard shape, Attio's flexibility is worth the extra work.

How to test folk and Attio without wasting a fortnight

Feature matrices settle less than two days of real use. Both products will demo well; what you want to know is which one is annoying on a Tuesday.

• Rebuild one real campaign in each, end to end — the page, the form, the follow-up, the handoff. Not a test campaign; the one that matters.
• Import a real segment, not ten sample contacts. Field mapping problems only appear with real data.
• Time the boring tasks. Logging an activity, editing a sequence, finding last month's numbers. You will do these hundreds of times.
• Give it to the person who will actually use it, not the person evaluating it. Adoption is decided by them.
• Price both at next year's size before deciding — folk and Attio scale on different axes, so today's comparison will not hold.
• Test the export. Confirm you can get your data out on day one, not on the day you want to leave.

Questions to ask before you commit

Whichever way you are leaning, these are the questions that change the answer. Work through them against your own numbers rather than anyone's feature matrix — including this one.

• Does your process fit contacts, companies and deals? If not, lean Attio.
• Who will set the CRM up? Attio rewards someone willing to design it.
• Do you need sequences? That is folk Premium or Attio Pro.
• How many people in twelve months? Attio Plus stops at ten.
• How much enrichment and AI will you use? Check folk's limits and Attio's credits against it.

If you cannot answer the first three, you are not ready to choose between Scalry and folk or Attio yet — you are still deciding what you need, which is a cheaper problem to solve first.

A third option, briefly

If the reason you are comparing CRMs is that outreach, booking and landing pages also need a home, a flat-priced platform covers them in one workspace. Scalry is $29 to $199 a month regardless of headcount, with a fixed pipeline rather than Attio's custom objects and without folk's browser capture extension.

That is the whole pitch, and it is last for a reason — if one of the two tools above fits, use it. Our pricing study compares thirteen platforms including both, and the cost calculator prices them against your own team size.

Frequently asked questions

Is folk cheaper than Attio?

For sequences, yes: folk Premium is $48 per member per month billed annually and Attio Pro is $79 per seat. For a team of up to three, Attio's free plan is cheaper than any folk plan.

Does folk have a free plan?

No permanent free plan. New workspaces get a two-week trial with Premium features and no credit card.

Is Attio free?

Yes, for up to 3 seats, 3 objects, 50,000 records and 200 emails a month. Paid plans start at $35 per seat per month billed annually.

Which is better for startups, folk or Attio?

folk suits early teams that want a working relationship CRM quickly; Attio suits teams that want to model their own data and expect to scale. Attio's free plan makes it cheap to try with up to three people.

Do folk and Attio have email sequences?

Yes. folk includes sequences on Premium ($48 per member); Attio includes them on Pro ($79 per seat), both on annual billing.

Can I migrate from folk to Attio?

Both support importing contacts and companies, typically by CSV. Map your folk groups and fields to Attio objects before you import, and test with a small batch first.