ClickFunnels Pricing Explained (2026): Launch, Scale, Optimize and Dominate
ClickFunnels pricing, in short: Launch costs $97 a month, Scale $197 and Optimize $297 on monthly billing, or $81, $164 and $248 a month billed annually. Dominate is annual-only at $5,997 a year. Launch includes 10,000 contacts, 50,000 emails a month and two team members. Every plan starts with a 14-day free trial.
More on this topic: CRM and sales tool pricing, every guide in one place.
Most of the confusion about ClickFunnels pricing comes from age. ClickFunnels has replaced its plans more than once, and older articles still quote the previous names and prices. This guide covers only the four plans on ClickFunnels' pricing page today, what each one's limits mean in practice, and what a small business pays in its first year.
Key takeaways
- Plans: Launch $97, Scale $197, Optimize $297 a month; Dominate $5,997 a year, annual only.
- Annual billing: $81, $164 and $248 a month; ClickFunnels quotes savings of $194 to $594 a year.
- Contacts: 10,000, 75,000, 150,000 and 400,000; emails 50,000 to 1.2 million a month.
- Team members: 2 on Launch, then 5, 10 and 20.
- No cut of sales: ClickFunnels says it takes no percentage of what you sell.
- Trial and refund: 14-day free trial, then a 30-day money-back guarantee.
How much does ClickFunnels cost per month?
ClickFunnels costs $97, $197 or $297 a month on monthly billing, for the Launch, Scale and Optimize plans. Billed annually, the same plans are $81, $164 and $248 a month. The top plan, Dominate, is sold only by the year at $5,997.
| Plan | Monthly billing | Annual billing (per mo) | Saving ClickFunnels quotes |
|---|---|---|---|
| Launch | $97 | $81 | $194/year |
| Scale | $197 | $164 | $394/year |
| Optimize | $297 | $248 | $594/year |
| Dominate | Not offered | $5,997/year | Annual only |
Prices checked on ClickFunnels' own pricing page on 26 October 2026, in US dollars. Annual prices are shown per month and billed once a year. The page labels unlimited funnels a limited-time offer — confirm current pricing with ClickFunnels before you buy.
The savings figures are ClickFunnels' own and are a couple of dollars off the rounded monthly prices, which suggests the per-month annual prices are rounded. Either way, annual billing saves about two months' fees. ClickFunnels says you can change plan at any time, during the trial or after it.
What are the ClickFunnels plan limits?
Every ClickFunnels plan has unlimited funnels, pages and visitors; the plans differ in contacts, monthly emails, team members, workspaces, courses and stores. Contacts and team members are the two limits most businesses hit first.
| Limit | Launch | Scale | Optimize | Dominate |
|---|---|---|---|---|
| Email contacts | 10,000 | 75,000 | 150,000 | 400,000 |
| Emails / month | 50,000 | 300,000 | 750,000 | 1.2 million |
| Team members | 2 | 5 | 10 | 20 |
| Brand workspaces | 1 | 5 | 10 | 20 |
| Courses / communities | 3 / 3 | 6 / 6 | 10 / 10 | 20 / 20 |
| Stores | 1 | 5 | 10 | 20 |
| Custom domains | 5 | Unlimited | Unlimited | Unlimited |
| Calendars | — | 5 | 10 | 20 |
| Message Hub agents | 2 | 5 | 10 | 20 |
| AI tools (words) | 1 million | 2 million | 5 million | 10 million |
| Support | Standard | Priority and live chat | Priority and live chat | VIP and live chat |
Funnels, site pages, landing pages and visitors are unlimited on all four plans, although the pricing page marks unlimited funnels as a limited-time offer without saying for how long. Scale and above also add the custom code editor and full API and webhook access, which Launch does not list.
Is ClickFunnels Launch enough, or do you need Scale?
Launch is enough for one brand run by one or two people with up to 10,000 contacts. You need Scale ($197) when you add a third team member, a second brand, appointment calendars, API access, or more than 10,000 contacts.
- Team size: Launch has two team member seats. A founder, an assistant and a contractor already need Scale.
- Calendars: Launch lists none; Scale includes five. If you book calls from your funnel, that alone decides it.
- Integrations: webhooks and full API access start on Scale, which matters if leads must reach another system such as a CRM.
- List size: 10,000 contacts goes further than it sounds for a single offer, but an active lead magnet can fill it within a year.
The jump from Launch to Scale is $100 a month on monthly billing ($83 on annual), and it is the upgrade most growing businesses make. Optimize mostly adds capacity: double Scale's workspaces and team seats, 150,000 contacts and 750,000 emails a month.
What does ClickFunnels Dominate include?
Dominate costs $5,997 a year, paid annually only, and includes 20 workspaces, 20 team members, 400,000 contacts, 1.2 million emails a month, VIP support and three hours of private onboarding.
That is about $500 a month. Dominate's comparison column also lists features the other plans do not, including a dedicated IP for email, single sign-on, branding removal, certification training and an account manager. It is aimed at agencies and multi-brand businesses. For a single brand, Optimize covers 150,000 contacts at about half the price.
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What does ClickFunnels cost in the first year?
A small business on Launch pays $1,164 in year one on monthly billing, or about $970 billed annually. A three-person team on Scale pays $2,364 monthly or about $1,970 annually, before any separate CRM or payment processing fees.
| Scenario | Plan | Monthly billing, year one | Annual billing, year one |
|---|---|---|---|
| Solo creator, one brand, under 10,000 contacts | Launch | $1,164 | About $970 |
| Team of three, calendar booking | Scale | $2,364 | About $1,970 |
| Agency, up to 10 brands | Optimize | $3,564 | About $2,970 |
| Multi-brand, up to 20 brands | Dominate | Not offered | $5,997 |
Annual-billing totals are monthly billing minus the saving ClickFunnels quotes for each plan. ClickFunnels says it does not take a percentage of your sales, but your payment processor charges its own fees on every transaction. Hosting is included on every plan, and you get a free myclickfunnels.com subdomain if you do not connect your own domain.
ClickFunnels includes CRM pipelines, but teams with salespeople often run a separate CRM alongside it. If you will, add that subscription to the totals above, and remember that webhooks and full API access start on Scale.
Why do older pages show different ClickFunnels plans?
Because ClickFunnels has changed its plans. Older reviews quote earlier plan names and prices, and the original ClickFunnels product still has its own login as ClickFunnels Classic. The current pricing page lists Launch, Scale, Optimize and Dominate only.
A quick test: if a ClickFunnels price you are reading is not $97, $197, $297 or $5,997 a year, or uses plan names other than these four, it is probably out of date.
Does ClickFunnels have a free trial?
Yes. ClickFunnels offers a 14-day free trial on its plans, and a 30-day money-back guarantee after it. ClickFunnels describes that as 44 days of risk-free use in total.
The trial is the right time to check the two limits that matter most: whether two team seats are enough, and whether you will need calendars or the API. You can switch plans during the trial, so start on the plan you expect to use rather than the cheapest one.
How does ClickFunnels compare on price?
ClickFunnels' $97 entry price is above most funnel builders' entry plans, but its Launch contact cap of 10,000 is generous by comparison. ClickFunnels alternatives lists cheaper options by use case, Systeme.io vs ClickFunnels covers the low-cost end, and GoHighLevel vs ClickFunnels compares the agency angle. Kartra pricing explained sets out the closest all-in-one rival's plans, and GoHighLevel pricing the agency platform's. For the whole stack a funnel business pays for, see what marketing software costs a small business.
Scalry, which publishes this guide, includes funnels and landing pages in its $29, $79 and $199 plans, alongside the CRM, pipeline and email marketing, with a 14-day trial that needs no card. A funnel submission lands as a contact in the pipeline without a sync. It does not host courses or communities the way ClickFunnels does; Scalry vs ClickFunnels covers where each fits.
Questions to ask before you commit
Whichever way you are leaning, these are the questions that change the answer. Work through them against your own numbers rather than anyone's feature matrix — including this one.
- How many people need logins? More than two means Scale at $197.
- Will you book calls from the funnel? Calendars start on Scale.
- Does lead data need to reach another tool? Webhooks and full API access start on Scale.
- How many contacts in a year? Launch caps at 10,000, Scale at 75,000.
- Monthly or annual? Annual saves about two months' fees; Dominate is annual only.
If you cannot answer the first three, you are not ready to choose between Scalry and ClickFunnels yet — you are still deciding what you need, which is a cheaper problem to solve first.
Frequently asked questions
How much does ClickFunnels cost per month?
ClickFunnels costs $97 (Launch), $197 (Scale) or $297 (Optimize) a month on monthly billing, according to its pricing page in October 2026, or $81, $164 and $248 a month billed annually.
What is the cheapest ClickFunnels plan?
Launch, at $97 a month or $81 a month billed annually. It includes 10,000 contacts, 50,000 emails a month, two team members and one brand workspace.
How much is ClickFunnels Dominate?
$5,997 a year, billed annually only. It includes 20 workspaces, 20 team members, 400,000 contacts, 1.2 million emails a month and three hours of private onboarding.
Does ClickFunnels take a percentage of sales?
No. ClickFunnels says you keep everything you make; your payment processor still charges its own fees.
Does ClickFunnels have a free trial?
Yes, a 14-day free trial followed by a 30-day money-back guarantee. You can change plans during the trial.
Why do some sites list different ClickFunnels prices?
ClickFunnels has changed its plans over the years, and older articles quote earlier names and prices. The current pricing page lists Launch, Scale, Optimize and Dominate.
If you want funnels that feed your CRM pipeline directly, Scalry's version is described on the funnels page.
Count your team seats and decide whether you need calendars or the API — those, more than contacts, decide your ClickFunnels plan. You can rebuild one real campaign inside Scalry before moving anything else.
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