Bigin by Zoho Pricing (2026): Free Plan, Express, Premier and Bigin 360

Bigin by Zoho pricing, in short: a free plan for one user, then Express $7, Premier $12 and Bigin 360 $18 per user per month billed annually, or $9, $15 and $21 billed monthly. Records rise from 500 on Free to 50,000, 100,000 and 1,000,000, pipelines from 1 to 15, and automations from 3 to 100. The trial is 15 days, no card.

More on this topic: CRM and sales tool pricing, every guide in one place.

Bigin is Zoho's CRM for very small businesses — a pipeline-first tool that is deliberately simpler than Zoho CRM. It is one of the cheapest real CRMs available, which is why its price is often the benchmark in “cheap CRM” comparisons. The pages that rank for its pricing are mostly aggregator listings; here is what Bigin's own page shows, plan by plan, and what a year costs.

Key takeaways

How much does Bigin by Zoho cost per user?

Bigin costs $7 to $18 per user per month on annual billing and $9 to $21 billed monthly, after a free plan for one user. There is no user cap on paid plans; you buy a licence for each person.

Prices checked on bigin.com/pricing on 25 October 2026, in US dollars. The page shows a lower annual and a higher monthly figure per plan; prices differ by country, and the page is unclear about whether local taxes are included. Confirm before you buy.

Each plan includes everything in the one below. Custom fields per module go from 10 on Express to 25 on Premier and 50 on Bigin 360.

What do you get on Bigin's free plan?

Bigin's free plan gives one user a single pipeline, up to 500 records and three automations, plus built-in calling with call recording, automated voice responses and call routing. It is a CRM for one person with a small, active list.

Two things end the free plan quickly. It is single-user, so the day a second person needs access you are paying. And 500 records is a small allowance once contacts, companies and deals are in the CRM, so a busy sole trader can outgrow it in a few months. The trial is designed around this: after 15 days on a paid plan, Bigin moves you to Free automatically rather than charging you.

What does each Bigin plan add?

Express adds team use, email and WhatsApp Business integration and mass email; Premier adds advanced automations and AI credits; Bigin 360 adds scale, more email capacity and many more booking pages. The practical differences are below.

For most small teams Express is the real plan, and Premier is worth it when you need more than three pipelines or the advanced automation conditions. Bigin 360's main draws are scale and the 100 booking pages, which matter for a business taking appointments across many services or staff.

What does Bigin cost for a year?

A year of Bigin costs $84 per user on Express, $144 on Premier and $216 on Bigin 360, billed annually. That is the cheapest per-user pricing of any CRM in our recent comparisons.

For comparison, three users on Less Annoying CRM cost $540 a year, on Pipedrive Growth $1,404, and on Capsule Starter $648, all on annual billing where offered. Bigin Express does the same basic job for $252.

Is Bigin the cheapest CRM for a small business?

For a paid multi-user CRM, Bigin Express at $7 per user billed annually is about as cheap as credible options get. HubSpot's free CRM costs nothing for more users, and Capsule is free for two users and 250 contacts, but both push you to paid plans for automation that Bigin includes from Express.

Price is not the only test. See Less Annoying CRM alternatives for how Bigin compares on simplicity, Freshsales pricing for the nearest rival on price, and the best CRM for small business for picks by team size.

Bigin vs Zoho CRM: which should you pick?

Pick Bigin if you are a team of up to about ten people who need one or a few pipelines at $7 to $18 per user; pick Zoho CRM if you need lead management, territories, deeper automation or heavy customisation, at $14 to $52 per user billed annually. Zoho CRM's free edition also covers 3 users against Bigin's 1.

The usual path is to start on Bigin and move when you need a separate lead stage before deals, more than a handful of pipelines, or role-based access across a larger team. Edition-by-edition limits are in our Zoho CRM pricing guide.

Zoho CRM prices and free-edition limits checked on zoho.com on 26 October 2026.

What are Bigin's hidden costs?

Bigin's hidden costs are small: a second user ends the free plan, record caps force upgrades, and telephony usage is billed by your phone provider. The page lists no add-ons with prices.

• Record caps: passing 50,000 records moves every licence from $7 to $12.
• Calling: built-in and third-party telephony is supported, but call minutes are charged by the provider you connect.
• Taxes: the page says both that prices include local taxes and that taxes are charged in addition, so ask.
• Outgrowing it: moving to Zoho CRM later is a migration, even within Zoho.

Scalry, which publishes this guide, costs more than Bigin for a small team — $29, $79 or $199 a month per workspace — and covers more ground: cold email sequences, funnels, booking and AI agents alongside the CRM. If you only need a pipeline, Bigin is cheaper. For a wider view of pricing models, see how much a CRM costs.

Questions to ask before you commit

Whichever way you are leaning, these are the questions that change the answer. Work through them against your own numbers rather than anyone's feature matrix — including this one.

• Is it just you? The free plan may be enough for a while.
• How many pipelines? 3 on Express, 5 on Premier, 15 on Bigin 360.
• How many records in a year? Ask Bigin how your contacts, companies and deals count towards the cap.
• Do you need outbound email or landing pages? Plan for other tools.
• Annual or monthly? Annual saves $2 to $3 a user a month.

If you cannot answer the first three, you are not ready to choose between Scalry and Bigin yet — you are still deciding what you need, which is a cheaper problem to solve first.

Frequently asked questions

How much does Bigin by Zoho cost?

Bigin costs $7 (Express), $12 (Premier) or $18 (Bigin 360) per user per month billed annually, and $9, $15 or $21 billed monthly, as shown on bigin.com/pricing in October 2026. A free plan covers one user.

Is Bigin free?

Yes, for one user with up to 500 records, a single pipeline and three automations. Paid plans add users, records, pipelines and automations.

What happens when the Bigin trial ends?

After the 15-day trial you are moved to the Free plan; you are not charged automatically. No credit card is needed to start.

What is the difference between Bigin and Zoho CRM?

Bigin is Zoho's simpler, pipeline-first CRM for small businesses, with lower prices and fewer features. Zoho CRM is the full product with deeper customisation, automation and reporting.

Does Bigin have a money-back guarantee?

Yes. Bigin's FAQ gives 30 days for monthly plans and 45 days for annual plans.

How much does Bigin cost for 10 users?

On annual billing, $840 a year on Express, $1,440 on Premier and $2,160 on Bigin 360.

If you want a CRM with outbound and funnels built in, Scalry's version is described on the CRM and pipeline page.