Capsule CRM Pricing (2026): Free Plan, Paid Plans and Contact Limits
Capsule CRM pricing, in short: a free plan for 2 users and 250 contacts, then Starter $18, Growth $36, Advanced $54 and Ultimate $72 per user per month billed annually, or $22, $40, $60 and $75 billed monthly. Contact limits rise from 30,000 to 240,000, and workflow automation starts on Growth. Paid plans have a 14-day trial, no card.
More on this topic: CRM and sales tool pricing, every guide in one place.
Capsule is a simple CRM for small businesses that track both sales and the work delivered afterwards, with project boards beside the sales pipeline. Its pricing page renders the numbers in the browser, so many third-party pages either guess or quote old plan names (Professional, Teams, Enterprise). These are the figures the page showed today, plus what a year costs.
Key takeaways
- Free plan: 2 users, 250 contacts, 1 sales pipeline, 5 custom fields.
- Paid plans (annual billing): Starter $18, Growth $36, Advanced $54, Ultimate $72 per user per month.
- Monthly billing: $22, $40, $60 and $75 per user per month.
- Contacts: 30,000 on Starter, 60,000 on Growth, 120,000 on Advanced, 240,000 on Ultimate.
- Workflow automation, email sync, dashboards and multiple pipelines start on Growth; Advanced allows 50 pipelines.
- Marketing add-on (Transpond) from $11 a month; no setup or onboarding fees.
How much does Capsule CRM cost per user?
Capsule costs $18 to $72 per user per month on annual billing and $22 to $75 billed monthly, after a free plan for up to two users. Paid plans scale mainly by contact limit and by how much automation and reporting you get.
| Plan | Annual billing | Monthly billing | Contacts | Adds |
|---|---|---|---|---|
| Free | $0 | $0 | 250 | Max 2 users, 1 sales pipeline, 5 custom fields, Gmail or Outlook sending |
| Starter | $18/user/mo | $22/user/mo | 30,000 | Email templates, shared mailbox, basic reporting, premium integrations (e.g. Xero, Zendesk), goals |
| Growth | $36/user/mo | $40/user/mo | 60,000 | Workflow automations, email sync, advanced sales reporting, dashboards, multiple pipelines and project boards, AI enrichment and summaries |
| Advanced | $54/user/mo | $60/user/mo | 120,000 | 50 sales pipelines, 50 project boards |
| Ultimate | $72/user/mo | $75/user/mo | 240,000 | Dedicated account manager and custom training; aimed at 5+ users |
Prices checked on capsulecrm.com/pricing on 26 October 2026, in US dollars, with the page switched between Pay Annually and Pay Monthly. Capsule loads its prices in the browser, which is why many review sites could not read them. Confirm current pricing before you buy.
The annual toggle says “save up to 18%”, while the FAQ says up to 15%. In practice the saving is largest on Starter ($4 a user, 18%), about 10% on Growth and Advanced, and only $3 a user on Ultimate.
What do you get on Capsule's free plan?
Capsule's free plan covers up to 2 users and 250 contacts, with one sales pipeline, five custom fields, custom milestones and task categories, and sending from a connected Gmail or Outlook account. It is a genuine free CRM, but a small one.
250 contacts is the binding limit. It suits a freelancer tracking active clients, or a two-person business testing whether it will actually use a CRM. As soon as you import a customer list, you are on Starter. Compare that with HubSpot's free CRM limits, which allow more contacts but push harder towards paid tiers for automation.
Which Capsule plan has workflow automation?
Growth, at $36 per user per month billed annually, is the first Capsule plan with workflow automations, along with automatic email sync, advanced sales reporting, dashboards, multiple pipelines and team access controls. Starter has none of these.
Capsule's automations are sequences of tasks, email notifications and stage changes attached to a pipeline or project board. They keep a process consistent; they are not a cold email engine. Teams that want automated outbound email will still need a sequencing tool alongside Capsule.
| Capability | Free | Starter | Growth | Advanced |
|---|---|---|---|---|
| Users | Max 2 | Per user | Per user | Per user |
| Contacts | 250 | 30,000 | 60,000 | 120,000 |
| Sales pipelines | 1 | Not listed as multiple | Multiple | 50 |
| Project boards | Not listed | Not listed | Multiple | 50 |
| Workflow automations | No | No | Yes | Yes |
| Email sync (auto-logging) | No | No | Yes | Yes |
| Shared mailbox | No | Yes | Yes | Yes |
| Reporting | No | Basic | Advanced + dashboards | Advanced + dashboards |
| AI enrichment and summaries | No | Pipeline generator only | Yes | Yes |
What does Capsule cost for a year?
A year of Capsule costs $216 per user on Starter and $432 per user on Growth, billed annually. The table shows the seat costs for common team sizes.
| Plan | 1 user | 3 users | 10 users | 3 users, billed monthly |
|---|---|---|---|---|
| Starter | $216 | $648 | $2,160 | $792 |
| Growth | $432 | $1,296 | $4,320 | $1,440 |
| Advanced | $648 | $1,944 | $6,480 | $2,160 |
| Ultimate | $864 | $2,592 | $8,640 | $2,700 |
Capsule lists no setup or onboarding fees, and the only paid add-on on the page is Transpond, its marketing tool, from $11 a month. So for most teams the seat price above is close to the real bill, which is not true of every CRM in this price range.
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Is Capsule cheaper than Pipedrive or Less Annoying CRM?
Capsule Starter ($18) costs a little more than Less Annoying CRM ($15) and Pipedrive Lite ($14), and Capsule Growth ($36) costs a little less than Pipedrive Growth ($39), all on annual billing. Capsule's case is the free plan, the project boards and generous contact limits, not the lowest price.
| CRM | Entry paid plan | Plan with automation |
|---|---|---|
| Capsule | Starter $18/user | Growth $36/user |
| Less Annoying CRM | $15/user (one plan) | Same plan; automations added Dec 2025 |
| Pipedrive | Lite $14/seat | Growth $39/seat |
| Nutshell | Foundation $13/user | Pro $42/user |
| Copper | Basic $23/seat | Professional $59/seat |
For the head-to-head with the closest like-for-like product, see Capsule vs Less Annoying CRM. For Pipedrive's add-ons, see Pipedrive pricing explained.
Downgrading is restricted by contact limits: Capsule's FAQ gives the example of a Growth account with 60,000 contacts that must delete 30,000 before moving to Starter. Pick the plan for the list you will have in a year, and keep your database clean so you are not paying for dead records.
Who is Capsule a good fit for?
Capsule fits small service businesses — agencies, consultancies, B2B suppliers — that want a tidy shared contact book, a simple pipeline, and a board for the work after the sale. It is a weaker fit for outbound sales teams, because it has no built-in calling or cold email sequences.
- Good fit: 1 to 15 people, relationship-led sales, delivery tracked on project boards, Xero or Zendesk users.
- Check carefully: teams that need automated outreach or texting, which Capsule does not list.
- Upgrade trigger: passing 30,000 contacts, or wanting email logged automatically.
Scalry, which publishes this guide, prices differently: $29, $79 or $199 a month per workspace rather than per user, with the CRM, cold email sequences, booking links and funnels included. It has no project boards for delivery work, which is Capsule's strength. For the wider picture, see how much a CRM costs.
Questions to ask before you commit
Whichever way you are leaning, these are the questions that change the answer. Work through them against your own numbers rather than anyone's feature matrix — including this one.
- How many contacts in twelve months? That picks the plan more than features do.
- Do you need emails logged automatically? Email sync starts on Growth.
- Will you track delivery work in the CRM? Project boards are Capsule's distinctive feature.
- Do you need outbound sequences or calling? Plan for a second tool.
- Annual or monthly? The saving is real on Starter, small on Ultimate.
If you cannot answer the first three, you are not ready to choose between Scalry and Capsule yet — you are still deciding what you need, which is a cheaper problem to solve first.
Frequently asked questions
How much does Capsule CRM cost?
Capsule costs $18 (Starter), $36 (Growth), $54 (Advanced) or $72 (Ultimate) per user per month billed annually, and $22, $40, $60 or $75 billed monthly, as shown on capsulecrm.com/pricing in October 2026. A free plan covers 2 users and 250 contacts.
Is Capsule CRM free?
Yes, for up to 2 users and 250 contacts, with one sales pipeline and five custom fields. Paid plans add contacts, automation and reporting.
What are Capsule's contact limits?
250 on Free, 30,000 on Starter, 60,000 on Growth, 120,000 on Advanced and 240,000 on Ultimate.
Does Capsule have workflow automation?
Yes, from the Growth plan at $36 per user per month billed annually. Starter and Free do not include it.
What happened to Capsule's Professional and Teams plans?
Capsule now sells Starter, Growth, Advanced and Ultimate. Reviews quoting Professional, Teams or Enterprise describe the older line-up.
Does Capsule charge setup fees?
No. Capsule's FAQ says there are no setup or onboarding fees. Its marketing add-on, Transpond, starts at $11 a month.
If you want to compare a flat-priced CRM against these numbers, Scalry's version is described on the CRM and pipeline page.
Price Capsule at the contact count you expect next year, not today's. You can rebuild one real campaign inside Scalry before moving anything else.
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