Kartra Pricing Explained (2026): Plans, Contact Caps and the Annual Discount

Kartra pricing, in short: four plans, priced by contact cap. Essentials is $59 a month for 500 contacts, Starter $119 for 2,500, Growth $229 for 12,500 and Professional $549 for 25,000. Paying yearly cuts those to $52, $99, $189 and $429 a month, a saving of up to 22%. Every plan has a 14-day free trial.

More on this topic: CRM and sales tool pricing, every guide in one place.

Kartra's prices are simple on the surface, but two details change the real bill. The contact cap decides your plan, and Kartra upgrades you automatically when you pass it. And the cheapest plan takes 5% of your sales, which can make it the most expensive one. This guide covers every plan, both catches, and what a typical course creator pays in a year.

Key takeaways

How much does Kartra cost per month?

Kartra costs $59, $119, $229 or $549 a month on monthly billing, depending on the plan. The main difference between plans is how many contacts you can store, followed by how many domains and team members you get.

Prices checked on Kartra's own pricing page on 26 October 2026, in US dollars. Annual prices are shown per month and billed once a year. Older reviews list plan names Kartra no longer shows — confirm current pricing with Kartra before you buy.

Professional is listed as everything in Growth plus 25,000 contacts, real-time funnel analytics, five custom domains and help desk live chat. Kartra does not publish a plan above 25,000 contacts on the pricing page, so a larger list means a conversation with Kartra.

What do the Kartra plans include?

Essentials is a limited starter plan; Starter is where Kartra's limits on pages, products and courses go away; Growth adds automations, affiliates and a help desk. That is the honest summary of Kartra's own feature lists.

Kartra's pricing page gives two different figures for Growth's AI allowance in different tables, so check it in the account if AI copywriting is a deciding factor. Every plan includes the funnel mapper, form builder, checkouts and advanced analytics.

The line that matters most for small teams is automations. On Kartra's feature lists, tagging leads automatically and sending behaviour-based messages belongs to Growth. If your funnel depends on branching follow-up, plan on $229 a month (or $189 annually), not the entry price.

What happens if you go over Kartra's contact limit?

Kartra never stops new leads from being added; instead, when you reach your plan's contact limit it upgrades you automatically to the next plan that fits and charges a mid-cycle reconciliation fee for the upgrade.

That protects a launch from breaking, but it means your bill is set by your list, not by a plan you chose. A Starter account that passes 2,500 contacts moves to Growth, which is $110 more a month on monthly billing. Domains, languages and team members work differently: if you hit those limits you see a message and nothing is charged until you choose to upgrade. Kartra sells no add-ons to raise single limits, so the only route to more domains or seats is a bigger plan.

How much do you save with Kartra annual billing?

Annual billing saves between about 12% and 22% depending on the plan. Kartra advertises up to 22%, and only Professional reaches it.

Kartra's FAQ says you can cancel or change your subscription at any time from the Billing page inside your account. If you are still testing whether Kartra suits you, pay monthly for the first couple of months and switch once you are sure.

Is Kartra Essentials or Starter cheaper for a course creator?

Starter is often cheaper once you sell. Essentials costs $60 a month less, but it takes 5% of every sale; at $1,200 a month in sales the two plans cost the same, and above that Starter wins.

These figures use monthly billing and leave out your payment processor's own fees, which apply on every plan. The transaction fee is not the only reason to move up: Essentials also stops at 500 contacts, five pages, one product and one course. A creator with a lead magnet, a course and a coaching offer outgrows it quickly.

Why do older pages list different Kartra plans?

Because Kartra has changed its lineup. Some older reviews quote plans named Silver or Gold, or a different Starter with different limits. Kartra's own pricing page now lists Essentials, Starter, Growth and Professional, at the prices in this guide.

If you read a Kartra comparison, check which plan names it uses. If they do not match the four above, its prices and limits are likely out of date.

Which Kartra plan should you choose?

Choose by contact count first, then by whether you need automations: under 2,500 contacts and simple follow-up, Starter; branching automations, affiliates or more than 2,500 contacts, Growth.

• Essentials ($59): testing a single offer with a small list and low sales; the 5% fee makes it costly once you sell more than about $1,200 a month.
• Starter ($119): course creators and coaches with up to 2,500 contacts, unlimited pages and products, and webinars.
• Growth ($229): businesses that need automations, an affiliate program, a help desk or up to 12,500 contacts.
• Professional ($549): lists up to 25,000 contacts or teams that want real-time funnel analytics and help desk live chat.

How does Kartra compare on price?

Kartra's entry plan costs less than ClickFunnels' $97 Launch plan, but its contact caps are much tighter, so the comparison depends on list size. Our ClickFunnels vs Kartra comparison sets the two side by side, and Kartra vs Systeme.io covers the low-cost end of the market. ClickFunnels pricing explained lists each ClickFunnels plan's limits, and GoHighLevel pricing covers the agency-focused alternative. For the whole stack a funnel business pays for, see what marketing software costs a small business.

Scalry, which publishes this guide, includes funnels and landing pages in its $29, $79 and $199 plans alongside the CRM and email marketing, so a funnel submission becomes a contact in the pipeline without a sync. It does not host courses or memberships, which is Kartra's strength; Scalry vs Kartra explains where each fits.

Questions to ask before you commit

Whichever way you are leaning, these are the questions that change the answer. Work through them against your own numbers rather than anyone's feature matrix — including this one.

• How many contacts will you have in a year? The cap decides your plan, and passing it upgrades you automatically.
• How much will you sell each month? Above about $1,200, Essentials' 5% fee makes it dearer than Starter.
• Do you need automations or affiliates? Both are Growth features.
• How many people need logins? Essentials has no team members; Starter has 5, Growth 10.
• Where will sales leads go? If a sales team works them in a CRM, price that too.

If you cannot answer the first three, you are not ready to choose between Scalry and Kartra yet — you are still deciding what you need, which is a cheaper problem to solve first.

Frequently asked questions

How much does Kartra cost?

Kartra costs $59 (Essentials), $119 (Starter), $229 (Growth) or $549 (Professional) a month on monthly billing, according to its pricing page in October 2026. Annual billing is $52, $99, $189 or $429 a month.

How many contacts does each Kartra plan include?

Essentials 500, Starter 2,500, Growth 12,500 and Professional 25,000.

What happens if I exceed my Kartra contact limit?

Kartra keeps adding leads and automatically upgrades you to the next plan that fits, charging a mid-cycle reconciliation fee for the upgrade.

Does Kartra charge transaction fees?

Essentials charges a 5% transaction fee on sales. Starter and Growth charge 0%. Your payment processor's own fees apply on every plan.

Does Kartra have a free trial?

Yes. Kartra offers 14 days free on any plan, and a 30-day money-back guarantee.

What happened to Kartra's Silver and Gold plans?

They are not on Kartra's current pricing page, which lists Essentials, Starter, Growth and Professional. Pages quoting Silver or Gold describe an older lineup.

If you want funnels that write leads straight into your CRM, Scalry's version is described on the funnels page.