GoHighLevel Pricing Explained (2026): Plans, Usage Fees and Add-ons
GoHighLevel pricing, in short: Starter $97 a month (3 sub-accounts), Unlimited $297 a month (unlimited sub-accounts) and Agency Pro $497 a month (adds SaaS mode and rebilling with markup), or $970, $2,970 and $4,970 a year. Contacts and users are unlimited on all three. Usage is extra: email is $0.675 per 1,000, AI Employee is $50 or $97 a month per sub-account, and phone and SMS follow Twilio's rates.
More on this topic: CRM and sales tool pricing, every guide in one place.
The plan price is the easy part of a HighLevel bill. Most of the variation comes from usage — email, texts, calls and AI — and from add-ons charged per sub-account, which multiply as an agency adds clients. This guide sets out every published number and works through two real configurations.
Key takeaways
- Starter: $97/mo or $970/yr, 3 sub-accounts, unlimited contacts and users.
- Unlimited: $297/mo or $2,970/yr, unlimited sub-accounts, rebill phone and email at cost, basic API.
- Agency Pro: $497/mo or $4,970/yr, SaaS mode, automated sub-account creation, rebilling with markup, advanced API.
- Annual billing is ten months' price for twelve, about 17% off.
- Usage on top: LC Email $0.675 per 1,000, email validation $2.50 per 1,000, phone and SMS at Twilio rates.
- Trial: 14 days on any plan, and billing starts automatically unless you cancel. Usage fees can apply during the trial.
How much does GoHighLevel cost per month?
GoHighLevel costs $97, $297 or $497 a month for its three published plans, or $970, $2,970 and $4,970 billed yearly. An Enterprise plan with dedicated account managers, HIPAA and a white-label mobile app included is quoted by sales. The service is month to month, with no long-term contract.
| Plan | Monthly | Annual | Sub-accounts | What it adds |
|---|---|---|---|---|
| Starter | $97 | $970 | 3 | All core features, unlimited contacts and users, 24/7 support |
| Unlimited | $297 | $2,970 | Unlimited | Rebill phone and email to clients with no markup, basic API access |
| Agency Pro | $497 | $4,970 | Unlimited | SaaS mode, automated sub-account creation, rebill phone and email with markup, user and agent reporting, advanced API |
| Enterprise | Custom | Custom | Not listed | Dedicated success and account managers, quarterly reviews, white-label mobile app and HIPAA included, higher API limits |
Plan and add-on prices checked on gohighlevel.com/pricing on 25 October 2026; usage rates from HighLevel's pricing guide (last updated 22 August 2026). HighLevel says pricing is subject to change — confirm the current numbers before you budget.
The plan formerly sold as SaaS Pro now appears as Agency Pro at the same $497 price. If a review describes AI features as exclusive to the $497 plan, it is out of date: AI Employee is now an add-on available per sub-account.
What usage fees does GoHighLevel charge?
GoHighLevel charges per use for email, email validation, phone, SMS and some AI, drawn from a prepaid wallet. Email sending through LC Email is $0.675 per 1,000 emails on every plan; phone and SMS through LC Phone are priced to match Twilio's published rates.
| Usage item | Published rate | Notes |
|---|---|---|
| LC Email sending | $0.675 per 1,000 emails | Same on all plans |
| Email validation | $2.50 per 1,000 | Optional list cleaning |
| LC Phone (calls, SMS, numbers) | Matches Twilio rates | Check HighLevel's LC Phone guide for current US rates |
| US texting registration | Carrier fees | A2P 10DLC registration is required for US SMS |
| AI Employee, pay-per-use | Billed at token cost | No subscription |
On Unlimited and Agency Pro you can pass these charges to clients — at cost on Unlimited, with your own markup on Agency Pro. That rebilling is the main reason agencies pay for the higher plans.
What do GoHighLevel's add-ons cost?
GoHighLevel's add-ons range from $10 a month for WhatsApp to $500 a month for premium support, and many are charged per sub-account, so the cost multiplies with every client.
| Add-on | Price | Billed per |
|---|---|---|
| AI Employee, Growth | $50/mo | Sub-account |
| AI Employee, Unlimited | $97/mo | Sub-account |
| WhatsApp integration | $10/mo | Sub-account |
| Premium prospecting tool | $29/mo | Sub-account |
| Online listings management | $30/mo | Sub-account |
| Branded client portal app | $49/mo | Sub-account |
| SEO (Search Atlas) | $79/mo | Sub-account |
| Dedicated email IP | $59/mo | IP |
| WordPress hosting | From $10/mo | Site |
| HIPAA compliance | $297/mo | Account |
| White-label mobile app | $497/mo | Account |
| Premium support | $500/mo | Account |
| Certification programme | $97/mo | Account |
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What does GoHighLevel really cost for a year?
A single business on Starter with modest email and AI Employee Growth pays roughly $1,650 a year; an agency on Unlimited with five clients using AI Employee and WhatsApp pays about $8,190 before phone and SMS.Both examples use annual billing and published rates.
| Line item | Single business, Starter | Agency, Unlimited, 5 clients |
|---|---|---|
| Plan, annual | $970 | $2,970 |
| AI Employee Growth ($50 per sub-account) | $600 (1 account) | $3,000 (5 accounts) |
| WhatsApp ($10 per sub-account) | — | $600 |
| LC Email | $81 (10,000 emails a month) | $1,620 (200,000 a month) |
| Phone and SMS | Twilio rates | Twilio rates, rebillable |
| Year one before phone and SMS | $1,651 | $8,190 |
For the agency, most of that can be rebilled to clients, which is the point of the Unlimited plan. For a single business, there is no one to rebill: the whole bill is yours, and three of the sub-accounts Starter includes go unused.
Which GoHighLevel plan should you choose?
Agencies with more than three clients should choose Unlimited; Agency Pro only pays off if you resell HighLevel as your own software or want a margin on usage. Single businesses can start on Starter.
- Starter ($97): one business, or an agency with up to three clients.
- Unlimited ($297): agencies with four or more clients, or anyone who needs the API or wants to rebill usage at cost.
- Agency Pro ($497): agencies selling the platform under their own brand with SaaS mode and marked-up usage.
A $50 add-on on one account is $600 a year. On twenty client accounts it is $12,000. Before you switch an add-on on everywhere, decide which clients will pay for it.
Is GoHighLevel worth it for a single business?
For a single business it can be, but most of what you pay for is agency plumbing — sub-accounts, rebilling, white-labelling — that you will not use. A business that wants CRM, funnels, email and booking under one login can usually pay less. Our GoHighLevel alternatives list covers the options by use case, Scalry vs GoHighLevel compares the two directly, and GoHighLevel vs ClickFunnels covers the funnel-builder side, and GoHighLevel vs HubSpot compares it with a per-seat CRM.
Scalry, which publishes this guide, costs $29, $79 or $199 a month with a monthly AI credit balance included, and it is built for one business running its own marketing and sales rather than an agency reselling software. If you are an agency with many clients, HighLevel's sub-account model is the better fit.
Questions to ask before you commit
Whichever way you are leaning, these are the questions that change the answer. Work through them against your own numbers rather than anyone's feature matrix — including this one.
- How many client accounts will you run? More than three means Unlimited.
- Will clients pay for usage? If not, rebilling is not worth paying for.
- How many emails and texts a month? Price them at the published rates.
- Which add-ons per client? Multiply each by the number of sub-accounts.
- Do you need HIPAA? That is $297 a month or Enterprise.
- Will you cancel in the trial if it does not fit? Billing starts automatically.
If you cannot answer the first three, you are not ready to choose between Scalry and GoHighLevel yet — you are still deciding what you need, which is a cheaper problem to solve first.
Frequently asked questions
How much does GoHighLevel cost?
GoHighLevel costs $97 a month for Starter, $297 for Unlimited and $497 for Agency Pro, or $970, $2,970 and $4,970 a year, according to its pricing page in October 2026. Usage and add-ons are billed on top.
What is the difference between GoHighLevel's $97 and $297 plans?
Starter ($97) allows 3 sub-accounts; Unlimited ($297) allows unlimited sub-accounts, lets you rebill phone and email usage to clients at cost, and adds basic API access.
Does GoHighLevel charge for emails?
Yes. LC Email sending costs $0.675 per 1,000 emails on every plan, and email validation costs $2.50 per 1,000.
How much is GoHighLevel's AI Employee?
AI Employee is $50 a month per sub-account on the Growth plan or $97 a month per sub-account on the Unlimited plan, with a pay-per-use option billed at token cost.
Does GoHighLevel have a free trial?
Yes, 14 days on any plan. Billing begins automatically at the end of the trial unless you cancel, and usage-based fees can apply during it.
Is GoHighLevel cheaper billed annually?
Yes. Annual billing is $970, $2,970 or $4,970 a year — ten months' price for twelve, about 17% off monthly billing.
Does GoHighLevel limit contacts or users?
No. All three published plans list unlimited contacts and unlimited users; the plans differ by sub-accounts, rebilling, SaaS mode and API access.
If you are a single business comparing all-in-one platforms, Scalry's funnels and lead capture are described on the funnel builder page.
Price GoHighLevel with your real email volume and add-ons per client — that is where the bill is decided. You can rebuild one real campaign inside Scalry before moving anything else.
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