Salesforce Pricing 2026: Starter Suite, Pro Suite, Core, Advanced and Max Explained
Salesforce pricing, in short: Sales Cloud costs $25 per user a month for Starter Suite (billed monthly or annually), then $100 for Pro Suite, $195 for Core, $395 for Advanced and $550 for Max, all per user per month and billed annually. A five-person team pays $1,500 a year on Starter Suite, $6,000 on Pro Suite and $11,700 on Core, before add-ons and implementation.
Salesforce renamed and repriced its Sales Cloud editions, so many pages still quote the old Enterprise and Unlimited plans at $175 and $350. This guide lists the current editions, what each adds, the add-ons that raise the bill, and what a small team really pays in a year.
Key takeaways
- Five editions: Starter Suite $25, Pro Suite $100, Core $195, Advanced $395, Max $550 per user per month.
- Only Starter Suite can be billed monthly; the others are billed annually.
- Per user: every seat costs the same, so the bill grows with headcount.
- Free trial: 30 days on every edition, no card.
- Add-ons: Agentforce for Sales from $125, Revenue Intelligence from $220 per user per month.
- Most contracts are annual, and implementation is usually extra.
How much does Salesforce cost per user?
Salesforce Sales Cloud costs $25 to $550 per user per month. Most small businesses compare Starter Suite at $25 with Pro Suite at $100; the larger editions add AI, analytics and security for bigger sales organisations.
| Edition | Price per user / month | Billing | What it adds |
|---|---|---|---|
| Starter Suite | $25 | Monthly or annually | Lead, account, contact and opportunity management; sales flows and lead routing; email, event and contact sync; email marketing |
| Pro Suite | $100 | Annually | Everything in Starter plus more customization and automation, quoting and forecasting, AgentExchange apps |
| Core | $195 | Annually | Professional Edition features plus Momentum, Premier Success, Slack Business+ and Tableau Next; AI can be added from Core up |
| Advanced | $395 | Annually | Everything in Core plus enhanced security, more AI and data capacity, Sales Programs, Backup & Recover |
| Max | $550 | Annually | Everything in Advanced plus Agentforce for Sales, Salesforce Spiff, Sales Planning, Maps and Slack Enterprise+; 2.75M Flex Credits per org a year |
Prices checked on salesforce.com/sales/pricing on 26 October 2026 with the page's currency set to US dollars. Salesforce's page shows each currency separately, so these are the USD list prices. Salesforce says pricing is “subject to change”; confirm with Salesforce before you buy.
What does Salesforce cost for a small team in a year?
Multiply the edition price by users and 12. These are licence costs only:
| Edition | 1 user | 5 users | 10 users |
|---|---|---|---|
| Starter Suite | $300 | $1,500 | $3,000 |
| Pro Suite | $1,200 | $6,000 | $12,000 |
| Core | $2,340 | $11,700 | $23,400 |
| Advanced | $4,740 | $23,700 | $47,400 |
| Max | $6,600 | $33,000 | $66,000 |
The jump that matters for most small teams is Starter Suite to Pro Suite: four times the price, for quoting, forecasting and deeper customization. Before upgrading, check whether you need those for everyone or only for one or two people.
Is there a free version of Salesforce?
Not as a standing free CRM for sales teams. Salesforce offers a 30-day free trial of every Sales Cloud edition, with no credit card, and a 30-day trial of Starter Suite for up to 10 users. The page's comparison table also lists a “Free Suite” column at $0, but the page does not set out its limits, so check them before relying on it. If you need a lasting free plan, HubSpot's free CRM and Zoho CRM's free edition are the usual alternatives.
Which add-ons raise the Salesforce bill?
| Add-on | Price on the pricing page | What it does |
|---|---|---|
| Agentforce for Sales | From $125 per user / month | Predictive, generative and agent-based AI across the sales cycle |
| Sales Programs | From $100 per user / month | Seller enablement in the flow of work |
| Revenue Intelligence | From $220 per user / month | Sales analytics and insights |
| Partner Relationship Management | From $10 per login / month | Portals and deals for channel partners |
| Premier Success Plan | Included from Core; available to buy below | Expert guidance and 24/7 support for critical issues |
Marketing tools are separate products too. Starter Suite includes basic email marketing, but landing pages, journeys and larger marketing programmes sit in Salesforce's marketing products, priced separately.
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What costs are not on the pricing page?
- Implementation: set-up beyond Starter Suite is often done by a Salesforce partner or an in-house admin, and it is quoted per customer.
- Admin time: Pro Suite and above are flexible enough to need someone who maintains fields, flows and reports.
- Annual contracts: Salesforce says most of its products use annual contracts, so seats you add are usually committed for the term.
- Add-on licences: AI, analytics and partner portals are priced per user or login on top of the edition.
Teams often start on Starter Suite and move to Pro Suite for quoting or forecasting. Budget for the edition you expect to need after twelve months, multiplied by the team you expect to have, not today's.
How can you keep a Salesforce bill down?
- License only the people who need it. Every seat costs the same, so give access to the people who work deals, not everyone who might look at a report.
- Start on Starter Suite and move up only when a missing feature costs you more than the price difference.
- Upgrade on evidence, not on the demo: list the two or three features you need from the higher edition and check each one in the 30-day trial.
- Time the contract. Annual terms mean added seats are usually committed for the term, so plan hiring before renewal.
- Count implementation up front. Ask for a written quote for set-up, data migration and training before you sign.
- Review add-ons at renewal. Drop the ones nobody uses; AI and analytics add-ons are priced per user too.
Is Salesforce worth it for a small business?
It is worth it when you need what it does best: complex sales processes, approval rules, territories, deep reporting and a huge ecosystem of apps and partners. Starter Suite at $25 is a reasonable small-business CRM in its own right. It is harder to justify when a small team buys Pro Suite or Core for two features and pays per seat for a platform built for larger organisations.
| Your situation | Usually a good fit |
|---|---|
| 1 to 10 users, simple pipeline | Starter Suite, or a simpler CRM |
| Need quoting and forecasting | Pro Suite |
| Large sales team, AI and analytics | Core or Advanced |
| Enterprise sales with planning and compensation | Max |
| Small team that wants CRM, email and funnels together | An all-in-one tool priced per workspace |
To compare it with other options, see Salesforce alternatives for small business, HubSpot vs Salesforce and Zoho vs Salesforce. Our CRM Price Index compares 16 CRMs at several team sizes.
How does Scalry compare on price?
Scalry, which publishes this guide, is priced per workspace rather than per user: $29, $79 or $199 a month, with CRM, email, funnels and booking included. A ten-person team on Salesforce Pro Suite pays $12,000 a year in licences; Scalry's top plan is $1,990 a year billed annually. Where Salesforce wins: customization, enterprise reporting, territory and approval rules, and an ecosystem of apps and partners that Scalry does not try to match. Scalry vs Salesforce covers the trade-offs, and more pricing guides are in the CRM and sales tool pricing hub.
Frequently asked questions
How much does Salesforce cost per month?
Sales Cloud is $25 per user a month for Starter Suite, $100 for Pro Suite, $195 for Core, $395 for Advanced and $550 for Max. Only Starter Suite can be billed monthly; the rest are billed annually.
What happened to Salesforce Enterprise and Unlimited?
Salesforce's current Sales Cloud pricing page lists Starter Suite, Pro Suite, Core, Advanced and Max instead. Pages that quote Enterprise at $175 and Unlimited at $350 describe the older line-up.
Does Salesforce have a free plan?
Salesforce offers a 30-day free trial of every Sales Cloud edition with no card. Its comparison table lists a Free Suite at $0, but the pricing page does not set out its limits.
How much does Salesforce cost for 10 users?
In licences, $3,000 a year on Starter Suite, $12,000 on Pro Suite and $23,400 on Core, before add-ons and implementation.
Can you pay for Salesforce monthly?
Starter Suite can be billed monthly or annually. Pro Suite and the larger editions are billed annually, and Salesforce says most of its products use annual contracts.
To compare a per-workspace CRM with per-seat pricing, see Scalry's CRM and pipeline.
Price the Salesforce edition you'd need in a year for your expected team size, then compare it against a flat-priced workspace. You can rebuild one real campaign inside Scalry before moving anything else.
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